Emirates and Olympique Lyonnais (OL) revealed the club’s new jerseys for the 2020/21 season during a friendly match against the Glasgow Rangers FC in Groupama Stadium on Thursday, July 16 night as part of the Veolia Trophy. Much awaited by Lyon fans, the 2020/21 Home jersey by adidas is the …
Read More »Behind the Mask: The making of adidas face covers!
Performance sportswear relies on innovation to stretch the possibilities of what athletes can achieve. That stretch of imagination is the core focus of the Advanced Concepts team. A specialized team of expert footwear and apparel designers, marketers, development and sport-scientists working together to catalyze the application of future-forward technologies to …
Read More »Celtic Glasgow welcome adidas as new technical partner!
Celtic Glasgow FC has welcomed adidas as its new official kit supplier, marking the beginning of a new five-year deal, believed to be the biggest kit sponsorship ever to be announced across Scottish sport. Celtic are delighted to be partnering with the global leader in football. adidas is the official …
Read More »Course meets pitch in adidas’ limited edition Manchester United footwear!
The word ‘pitch’ may have different meanings in football and golf, but today those worlds collide in the form of a limited-edition silhouette designed for the course. The adicross Retro Manchester United Edition will give The Red Devils yet another way to represent their team, whether they’re cheering after a …
Read More »Ajax Amsterdam & adidas launch new 2020/21 away kit!
It is with an eye on the future that Ajax Amsterdam and adidas introduce the new away kits for the 2020/21 season. The jersey is a mix of blue tones with a modern interpretation of the types of graphic patterns which were popular in the eighties and nineties. Red and …
Read More »adidas looks to create lasting change now!
First, we need to give credit where it’s long overdue: The success of adidas would be nothing without Black athletes, Black artists, Black employees, and Black consumers. Period. Remaining silent is not a neutral position when the people we should be standing with live in fear of police brutality due to systemic racism. With that in mind, it’s our people who we …
Read More »adidas launches new Bayern Munich 2020/21 home jersey!
adidas and FC Bayern Munich today presented the new 2020/21 season home kit in traditional red for the reigning German Bundesliga champions. The jersey is designed in classic club colors of ‘FC Bayern true red’ and white. The familiar look unites the club’s sense of tradition and the bond with …
Read More »What if a show could decrease your Carbon footprint?
adidas have always believed in the power and positive impact of coming together as one team. These past months have reaffirmed that. As we look ahead to what comes next, we have not lost sight of reimagining what’s possible for all of us, as we remain committed to tackling hard-hitting …
Read More »Bringing together creative worlds of art & football with new adidas UNIFORIA boot pack!
Revealing striking new colour designs across adidas’ Predator, Nemeziz, Copa and X franchises with the release of the UNIFORIA pack. Designed at the intersection of art & football, the UNIFORIA boot pack celebrates the unity & euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression. …
Read More »adidas – Together we are stronger than ever: Supporting & Protecting the Team!
#hometeam started out as a way to keep our community healthy, active and connected. It’s a response to the things that bring us joy not being readily available, to find new ways to stay connected and look after each other and ourselves. Everyone from our employees and communities to our …
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