Real Madrid and adidas have introduced the 2023-24 season home jersey. The 2023/24 season kit celebrates the union between the club and its fans throughout 121 years of history, and features the phrase “Hala Madrid!” on the collar. The traditional white colour is complemented by gold adidas stripes on the …
Read More »Over a million participate in adidas Move For The Planet!
Over 1.2 million people came together to Move For The Planet, a new global initiative by adidas that harnessed the collective activity of sporting communities across the world. Over 173 million active minutes were tracked overall across countries in the adidas Running app with adidas pledging to donate €1 to …
Read More »adidas launches the X Crazylight boot ahead of UEFA Champions League final!
Ahead of the UEFA Champions League Final in Istanbul, adidas changes up the tempo and takes speed to a new dimension with the launch of the latest iteration of its’ X football footwear franchise: the lightning fast X Crazylight boot. Engineered for speed and displaying a striking colourway of minimalist …
Read More »adidas save a seat for next generation fans & players at UEFA Women’s Champion League final!
adidas has unveiled CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls – and their accompanying role models – to experience a European football club final, …
Read More »Leicester City FC 2023/24 season home kit by adidas launched!
Leicester City’s 2023/24 home kit by adidas has been launched. In keeping with tradition, the Foxes made their debut in the new design during the final home game of the current Premier League season against West Ham United, giving fans their first glimpse of the new look for the 2023/24 …
Read More »adidas & Arsenal FC unveil 2023/24 home jersey!
Today, adidas and Arsenal FC reveal the Arsenal home jersey for the 2023/24 season, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a …
Read More »adidas & Prada launch adidas Football for Prada!
adidas and Prada unveil ‘adidas Football for Prada´- specially engineered releases of iconic adidas boot franchises that combine the sophisticated codes of Prada, with high-performance football technologies unique to adidas. The collection reimagines the three leading adidas products – the Predator Accuracy, the Copa Pure and the X Crazyfast. For …
Read More »Manchester United & adidas launch new training kit!
Fans can get ready for the 2023/24 season with the launch of the new adidas x Manchester United training kit. The training kit features a fresh white colour scheme and a breathable fabric that allows you to get the most of your summer training – and look the part too. …
Read More »adidas & Bayern Munich reveal 2023/24 ‘Munich is Red & White’ home jersey!
Today, adidas reveals the FC Bayern München home jersey for the 2023/24 season, celebrating the club’s unique connection to red and white. The jersey reinterprets the iconic hues – that represent the club’s identity and commitment – by revisiting the archive and updating it for the 2023/24 season. Simplistic in …
Read More »Love Unites: MLS unveils pre-match Pride Top!
In celebration of Pride Month in June, MLS and adidas have partnered to release the fourth edition of the pre-match Pride Top. MLS athletes will wear the bold, bright kits before Pride Games which take place from May through August as the league continues to work towards a more inclusive …
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