Today, adidas unveil the new Manchester United home jersey for the 2023/24 season, inspired by the industrial heritage of Manchester. Embodying the spirit of Manchester, the new-look kit features a design that features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that …
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Major League Soccer (MLS), adidas, and Marvel have announced that legendary Marvel Super Heroes will be featured on MLS merchandise as part of a three-part collaboration dropping today and throughout the summer on MLSstore.com. Through this collection, the three organizations will celebrate a period of tremendous momentum behind soccer in …
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adidas presents its biggest ever women’s football kit bag, working with athletes to deliver a series of women’s specific innovations, a catalogue of firsts, along with a roster of ten federations at the upcoming 2023 FIFA Women’s World Cup. From sport bra engineering to in-kit period support, adidas has partnered …
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“With football, and results, we managed to momentarily escape from the madness we experience every day…even if it was only for a little while, it was something fantastic,” said Leo Messi. Six months to the day (December 18, 2022) since the Argentina Men’s National Team lifted the 2022 FIFA World …
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Real Madrid and adidas have introduced the 2023-24 season home jersey. The 2023/24 season kit celebrates the union between the club and its fans throughout 121 years of history, and features the phrase “Hala Madrid!” on the collar. The traditional white colour is complemented by gold adidas stripes on the …
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Over 1.2 million people came together to Move For The Planet, a new global initiative by adidas that harnessed the collective activity of sporting communities across the world. Over 173 million active minutes were tracked overall across countries in the adidas Running app with adidas pledging to donate €1 to …
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Ahead of the UEFA Champions League Final in Istanbul, adidas changes up the tempo and takes speed to a new dimension with the launch of the latest iteration of its’ X football footwear franchise: the lightning fast X Crazylight boot. Engineered for speed and displaying a striking colourway of minimalist …
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adidas has unveiled CHAMPION THE GIRLS – a dedicated space for young girls to experience the unrivalled euphoria of watching the UEFA Women’s Champion League. The collaborative programme reserves a block of seats for young girls – and their accompanying role models – to experience a European football club final, …
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Leicester City’s 2023/24 home kit by adidas has been launched. In keeping with tradition, the Foxes made their debut in the new design during the final home game of the current Premier League season against West Ham United, giving fans their first glimpse of the new look for the 2023/24 …
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Today, adidas and Arsenal FC reveal the Arsenal home jersey for the 2023/24 season, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a …
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