Eintracht Frankfurt and Deutsche Bank AG will continue their cooperation long into the future. The agreement, centred around Deutsche Bank Park, has been extended ahead of schedule by eight years until 2035, and enhanced as regards content. The term matches the existing stadium lease agreement with the City of Frankfurt. …
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TECNO, the Official Global Partner of the Total Energies CAF Africa Cup of Nations (“AFCON”) Morocco 2025, today unveiled a major evolution of its flagship football charity program of DreamOnTheField with the launch of TECNO x CAF “Future Star of Africa” initiative. The announcement represents a pivotal moment in the …
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Orange Middle East and Africa (OMEA) and the Confederation of African Football (CAF) announce the signing of a landmark agreement granting mobile-only broadcasting rights for the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, that will take place in Morocco from 21 December 2025 to 18 January 2026. A new …
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FC Bayern Munich and Emirates airline have signed a long-term contract that will run until the end of the 2031/32 season. The partnership essentially comprises perimeter advertising at the Allianz Arena on all Bundesliga match days, as well as joint activations on both companies’ social and digital channels. Michael Diederich, …
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Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction. Under the terms of the agreement, TokenFi will be …
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As an official partner of the Confederation of African Football (CAF), Orange Africa and Middle East (OMEA) reaffirms its commitment to a more inclusive, equitable, and connected African football through its celebration of the TotalEnergies 2025 Women’s Africa Cup of Nations, taking place from July 5 to 26 in Morocco. …
Read More »Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …
Read More »Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who …
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UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …
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AS Monaco and ComAve announce innovative partnership to strengthen fan engagement. ComAve, the global e-commerce platform, is delighted to announce a new partnership with AS Monaco, one of the most prestigious football clubs in the French Championship with nearly 25 million fans on its social media platforms. This collaboration marks …
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