FC Bayern Munich and Emirates airline have signed a long-term contract that will run until the end of the 2031/32 season. The partnership essentially comprises perimeter advertising at the Allianz Arena on all Bundesliga match days, as well as joint activations on both companies’ social and digital channels. Michael Diederich, …
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Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction. Under the terms of the agreement, TokenFi will be …
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As an official partner of the Confederation of African Football (CAF), Orange Africa and Middle East (OMEA) reaffirms its commitment to a more inclusive, equitable, and connected African football through its celebration of the TotalEnergies 2025 Women’s Africa Cup of Nations, taking place from July 5 to 26 in Morocco. …
Read More »Yanmar Holdings is proud to announce its official sponsorship of the ASEAN Football Federation’s (AFF) four major national team and club events: the ASEAN Championship™, the ASEAN Club Championship Shopee Cup™, the ASEAN MSIG Serenity Cup™, and the ASEAN U-23 Championship™, collectively branded as the ASEAN United FC. The partnership …
Read More »Today, Powerade launched the next evolution of its “Pause is Power” global platform, with a new creative campaign that builds on the brand’s sports legacy. The 2025 campaign features “The 304” and “My First Love,” two films that focus on empowering athletes at pivotal moments and star inspirational footballers who …
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UEFA has announced today that longstanding partner Mastercard has renewed its sponsorship of the UEFA Champions League for the 2024-27 commercial cycle. The agreement also includes sponsorship rights for the UEFA Super Cup in 2024, 2025 and 2026. UEFA and Mastercard celebrated their 30-year partnership at a special ceremony at …
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AS Monaco and ComAve announce innovative partnership to strengthen fan engagement. ComAve, the global e-commerce platform, is delighted to announce a new partnership with AS Monaco, one of the most prestigious football clubs in the French Championship with nearly 25 million fans on its social media platforms. This collaboration marks …
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Indigo Airline is the official global airline partner for the Indian National Football Team with an exclusive collaboration with the AIFF. Indigo also launch “IndiGoal”, which aims to foster a community where sports and travel come together delivering inspiring and thrilling content, and exclusive experiences — all while leveraging on …
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Bang & Olufsen will continue to bring the “Sound of Monaco” to AS Monaco and the Principality, as the Danish premium partner is extending its commitment to the Principality club for two additional seasons. The Bang & Olufsen logo has been prominently displayed on the upper back of the Monegasque …
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LALIGA and McDonald’s USA have joined forces to bring LALIGA’s world-class soccer to Latino and Hispanic communities across the United States with the McDonald’s x LALIGA Soccer Camps. This collaboration marks a significant step in bridging the accessibility gap by offering a platform for talent development to the next generation …
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