The partnership between Hyundai Motor Deutschland and Eintracht Frankfurt, which began in 2020, is being extended until the end of the 2025/26 season and expanded in its scope. Following successful campaigns involving the women’s and men’s teams as well as other club sports, the issue of sustainability in particular is …
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Manchester City have announced the renewal of its long-term partnership with Korean tyre giant, NEXEN TIRE, taking the partnership into its fourth term. As one of the Club’s longest serving partners, the new multi-year agreement will see Manchester City and NEXEN TIRE celebrate over a decade of successful collaboration in …
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Mobile handset maker Xiaomi India has announced a new regional partnership with the Argentina Football Association (AFA). This newly unveiled arrangement will enable users of Xiaomi in India along with fans of the FIFA World Cup champions to come closer to their team, enjoy new experiences, own autographed jerseys, and …
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FIFA has unveiled Unilever personal care brands, including Rexona, Dove, Lifebuoy and Lux as Official Sponsors of the 2023 FIFA Women’s World Cup – Australia & New Zealand. The landmark partnership will run through to 2027 and include the 2026 FIFA World Cup and the FIFAe Finals, and marks the …
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Protea Hotels by Marriott and Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, have unveiled Orlando Pirates FC themed hotel rooms, designed to give football enthusiasts a unique and immersive hospitality experience. Available at the Protea Hotel Fire & Ice! by Marriott Johannesburg Melrose Arch, the Orlando Pirates-themed rooms …
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VfL Wolfsburg can welcome a new premium partner for the start of the 2023/24 campaign: as of next season, the Green-and-Whites will be working with leading brewery group Anheuser-Busch InBev, which will be represented in both the Volkswagen Arena and the AOK Stadion until 2028 with its brand Beck’s, which …
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FC Bayern Munich and URSAPHARM Arzneimittel GmbH are extending their successful partnership by a further three years. The Saarbrücken-based pharmaceutical company, with its market-leading HYLO range of products for the lubrication of dry eyes, has worked together with the German record champions since 2017. Andreas Jung, FC Bayern board member …
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FIFA has announced that Cisco has been appointed as the Official Network Infrastructure Provider for the 2023 FIFA Women’s World Cup – Australia & New Zealand. As an Official Tournament Supporter for the Asia-Pacific region, Cisco will deliver a secure and reliable network that connects the entire tournament ecosystem, from …
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Atlético de Madrid has chosen Dropbox as a partner to drive the club’s digital transformation, optimizing workflows, securely sharing information and creating collaborative workspaces to streamline internal processes. For the club, digital transformation is a priority, as they want to be one of the digital pioneers in the sports industry. …
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FIFA has today announced that Australia’s leading logistics provider Team Global Express has signed on as a 2023 FIFA Women’s World Cup official supporter. Team Global Express will be the Official Logistics Services Provider in Australia and Aotearoa New Zealand for the 32-team tournament, which kicks off on July 20. …
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