Tag Archives: Sponsorship

The tumultuous relationship of Shree Cement and East Bengal Club is history as the company have terminated their long-term contract and returned the sporting rights to the club. This throws up questions on if East Bengal Club will be able to participate in the 2022/23 Indian Super League, while it …

Xero, the global small business management platform, has been named as a FIFA Women’s Football Partner under FIFA’s new commercial partnership structure that will come into effect in 2023. The global partnership will cover the 2023 FIFA Women’s World Cup – Australia & New Zealand, as well as the 2024 …

AC Milan and Konami Digital Entertainment B.V. have announced a long-term partnership that will see KONAMI become the first Official Training Wear Partner in the Club’s history, and one of the Rossoneri’s Principal Partners from July 1, 2022. From the beginning of next season, KONAMI’s eFootball logo will feature on …

The Chinese company Ningbo Joynext Technology expeditiously extended its contract with VfL Wolfsburg at a signing ceremony on Friday, April 1 morning in the Volkswagen Arena. The technology company, with headquarters in Ningbo China, will henceforth remain the Green-Whites’ Premium Partner in the international “Wolfsburg United” project. As a role …

UEFA has announced a new partnership with the Topps Company, who from 2022 onwards, will be UEFA’s new and exclusive partner: providing official stickers, trading cards and collectibles for the UEFA EURO and other UEFA national team competitions. To coincide with the announcement and activation of the partnership, Topps has …

QatarEnergy has been announced as a FIFA Partner on Sunday, March 27, 2022, joining the line-up of companies supporting the building excitement for the 2022 FIFA World Cup – Qatar. QatarEnergy is one of the largest providers of liquified natural gas (LNG) in the world and is the second Qatar-based …

Canada Soccer and Gatorade Canada, a leader in fuelling athletic performance, announced a new multi-year partnership that will establish Gatorade Canada as the official Isotonic and Sports Nutrition partner of Canada Soccer. The partnership will see Gatorade Canada support Canada Soccer’s National Teams and its national competitions, including the Canadian …

For the first time, the UNHCR logo will appear on the jerseys of FC Barcelona’s first men’s and women’s soccer team and on that of the Barça Genuine Foundation team from July 2022 (it will be located on the back of the jersey, below the player’s number). This is part …

Olympique de Marseille, the only French football club to have won the UEFA Champions League, and Cazoo, Europe’s leading online car retailer, have announced that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de …

BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the 2022 FIFA World Cup – Qatar. Through this partnership, BYJU’S will leverage its rights to the 2022 FIFA World Cup – Qatar marks, emblem and assets, and run unique promotions to connect with passionate football fans …