Parimatch, an international tech and betting brand, signs a new three-club agreement involving English Premier League teams: Aston Villa, Brighton & Hove Albion, and Southampton FC. The company signed agreements with the clubs on August 21, 2021. The contracts cover multiple offline and digital rights, tickets & hospitality, club merchandise, …
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Kerala Blasters FC have announced the extension of its association with BYJU’S as the club’s title sponsor for the eighth edition of the Indian Super League. This upcoming season will see the two brands step into their second year as partners. As part of the partnership, BYJU’S will continue to …
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Innovation-driven Paris Saint-Germain (PSG) have announced a multi-year partnership agreement with the world’s fastest growing crypto platform, Crypto.com. Crypto.com will become the Official Cryptocurrency Platform Partner of the Parisian club and the partnership will also include the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com’s native NFT platform: Crypto.com/NFT. In …
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Kerala Blasters FC have announced its association with PhonePe, India’s leading digital payments and financial services platform, as its official payments partner for the upcoming season of the Indian Super League. As part of the partnership, PhonePe’s logo will be seen on the back of the official KBFC jersey that …
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UEFA have announced that it has signed a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa League and the newly formed UEFA Europa Conference League, for the next three seasons (2021-24). Guy-Laurent Epstein, UEFA marketing director, said, “We’re delighted to have secured bwin as the …
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Paris Saint-Germain and the house of Dior have signed a two-year partnership. Starting this season, Dior will provide the official wardrobe for the Parisian club and will outfit the Rouge & Bleu team. This is the first time that Dior has partnered with a sports club. With this partnership, Paris …
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Reigning Serie A champions FC Internazionale Milano and Zytara Labs have announced that the companies have signed a €85M ($100M) multi-year product partnership agreement, with support from the DigitalBits Foundation. This partnership will support Inter’s move to open up to an audience that is increasingly digital, to reach global targets …
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AC Milan have announced a new partnership with Expo 2020 Dubai that will see the next World Expo become an Official Partner of the Rossoneri. Expo 2020 will take place from October 1, 2021 to March 31, 2022 and will be the first World Expo to ever be held in …
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The Asian Football Confederation (AFC) has today announced the renewal of its partnership with Credit Saison, a leading Japanese financial services group, for the current 2021 to 2024 rights cycle. The extended global sponsorship deal encompasses the AFC Asian Qualifiers – Road to Qatar featuring the Continent’s top 12 national …
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UEFA and Swissquote have today announced a new sponsorship agreement for the UEFA Europa League and the newly-launched UEFA Europa Conference League for the next three seasons (2021 to 2024) of European club football. The announcement took place at the official signing ceremony held at the House of European football …
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