Tag Archives: Sponsorship

Apollo Tyres and Manchester United launch ‘United We Play’ programme!

Leading tyre maker, Apollo Tyres, the Global Tyre Partner to Manchester United, launched the United We Play programme to encourage young football talent from across the country. Talented kids will be trained by the Manchester United Soccer School (MUSS) coaches, with the best performers receiving once in a lifetime opportunity …

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Felix Magath named head of FLYERALARM Global Soccer!

The FLYERALARM Group today announced that they are bundling their sports and sponsorship activities in football under a new roof and as head of FLYERALARM Global Soccer they have appointed the experienced international football expert Felix Magath. Magath is taking on his new role with immediate effect and is now …

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FC Barcelona & FBS sign new global partnership agreement!

FC Barcelona and FBS have reached a new global partnership agreement, whereby the broker specializing in Forex trading is to become the soccer club’s Official Trading Partner for the next four years, through June 30, 2024. This partnership will be a boost to Barça’s global commercial strategy, as part of …

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France’s Ligue 2 and BKT sign major naming agreement!

France’s Ligue de Football Professionnel (LFP) today announce a new, important partnership agreement with India’s BKT, a major player in the world of off-road tires. After meeting on Wednesday, January 15, the LFP validated a major naming agreement between Ligue 2 and BKT. From the start of the 2020/21 season, …

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Manchester City agree global partnership with Midea!

English Premier League champions Manchester City has announced a new global partnership with the world’s number one consumer appliances producer Midea. Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is also planning to develop …

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Liverpool FC announces multi-year partnership with Nike!

Nike, the world’s leading footwear and apparel company, will become Liverpool Football Club’s official kit provider beginning in the 2020-21 season as a multi-year agreement is announced. As official kit supplier, commencing June 1, 2020, the agreement will see Nike outfitting the men’s, women’s and academy squads, as well as …

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Sunil Chhetri switches brands, signs for PUMA!

German sports major PUMA today announced that India and Bengaluru FC captain Sunil Chhetri has been signed by the brand. A captain, leader and a legend, he is the second-highest after Cristiano Ronaldo on the list of active international scorers in world football. Signing a three-year deal with PUMA, he …

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Manchester United and Alibaba Group announce new partnership!

Manchester United – one of the most popular and successful sports teams in the world – today announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engagement with its massive Chinese …

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