Cazoo, Europe’s leading online car retailer and Lille Olympique Sporting Club (LOSC), the former winner of the 2021 French Football Championship of Ligue 1, today announced that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of LOSC.
Cazoo will see its branding on the front of the jerseys of all LOSC sports teams, professional men’s and women’s teams as well as the youth teams of the Lille Academy, throughout the Stade Pierre Mauroy, on many official club merchandise, across the club’s website and on a complete visibility system used during television broadcasts.
The partnership between Cazoo and LOSC will take effect from July 1, 2022. This new deal will form part of an extensive marketing campaign by Cazoo in France in 2022 as it continues to roll out across Europe, following its recent launches in both France and Germany. Cazoo also currently sponsors both Everton and Aston Villa in the UK Premier League, as well as Olympique de Marseille in Ligue 1 and Spanish LaLiga teams Real Sociedad and Valencia FC.
Cazoo, which makes buying a used car as simple and seamless as ordering any other product online, owns and reconditions its cars to the highest standard before offering them for delivery in just a few days at any time. With customers able to purchase a car entirely online and have it delivered directly to their door, Cazoo has been referred to as the ‘Amazon of the used car market’.
Cazoo, which already has hundreds of cars available at any time, was founded in 2018 by renowned British entrepreneur Alex Chesterman and has already sold over 60,000 cars in the UK since its launch as consumers have embraced the selection, value, transparency and convenience of buying used cars fully online. Cazoo has grown its team to over 4,250 across the UK, France, Germany, Spain, Italy and Portugal.
Cazoo has been one of the fastest growing businesses in Europe over the past two years, pioneering the shift to online car buying, and recently listed on the NYSE in August, raising over $1.4bn to build out its brand and infrastructure as it looks to continue to transform the car buying and selling experience across the UK and Europe.
Alex Chesterman, Founder & CEO of Cazoo said, “We are very excited to be partnering with Lille. They are one of the leading teams and like us are a very ambitious club driven by results and have a passionate fan base across France. We are looking forward to engaging with the fans and local community and delivering the best car buying experience in France in 2022.”
Olivier Létang, Lille Club President said, “We are delighted to partner with Cazoo next season. The brand already has excellent sports partnerships in the Premier League in particular, and others rapidly growing in Europe. We are happy that LOSC is part of the development plan of its leaders, and thus contribute to making Cazoo a recognized and appreciated brand in France. We are impatient to introduce the brand to our fans, Lille residents and more generally to the entire French market.”