English Premier League giants Manchester United’s partnership with India’s Apollo Tyres, which has gradually increased its territorial rights, is now to be a global agreement. The partnership is entering a second three-year term and this time Apollo Tyres will be the Official Tyre Partner of Manchester United worldwide. The Club …
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A host of the game’s leading brands will be sharing their thoughts and insights on sponsorship activation and maximising investment at the Soccerex Global Convention from September 26-28 in Manchester. In a panel sponsored by activation agency Brand in Action, the speakers will be representing a wide variety of the …
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Vauxhall’s Head of Sponsorship and Events, Andrew Curley, will be speaking at the Soccerex Global Convention, September 26-28, in Manchester, about their lead sponsorship of England, Northern Ireland, Scotland and Wales national football teams and how they activated the different relationships around this summer’s UEFA European Championships. Curley has over …
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FC Bayern Munich players Franck Ribéry, David Alaba, Mats Hummels and Co. were all in Ingolstadt at the home of Audi on Monday, August 22 to pick up their new Audi cars. Among those available for selection were the Audi RS 6 Avant 4.0 TFSI quattro, the Audi RS7 Sportback …
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The Subroto Cup International Football Tournament, Asia’s biggest and most prestigious school football tournament is getting bigger and brighter year on year. Bigger, for its sheer volume in terms of the year-long period it takes to conduct the event and the number of teams that will participate, and brighter because …
Read More »The Spanish La Liga (Primera Division) will now be known as LaLiga Santander and LaLiga2 as LaLiga 1|2|3 for the next three seasons. LaLiga and Santander have announced a strategic sponsorship agreement, signed yesterday, July 21 in Madrid, that will couple two of the most important Spanish brands for the …
Read More »Spanish La Liga champions FC Barcelona and Qatar Airways have extended their main sponsorship agreement for one more season until June 30, 2017, under the same conditions as their current deal. FC Barcelona’s vice-president of Marketing and Communication Manel Arroyo said, “Qatar Airways has helped us to make Barça bigger …
Read More »The 2014 FIFA World Cup winners Germany have a new tagline for ‘Die Mannschaft’ under #ViveLaMannschaft! Now the gesture (Die Teamgeste) which shows the team spirit and togetherness of Germany’s ‘Die Mannschaft’ under #ViveLaMannschaft is being done by German celebrities!
Read More »The 2014 FIFA World Cup winners Germany have a new tagline for ‘Die Mannschaft’ under #ViveLaMannschaft! Now the gesture (Die Teamgeste) which shows the team spirit and togetherness of Germany’s ‘Die Mannschaft’ under #ViveLaMannschaft is being done by the fans!
Read More »The 2014 FIFA World Cup winners Germany have a new tagline for ‘Die Mannschaft’ under #ViveLaMannschaft! A gesture (Die Teamgeste) which shows the team spirit and togetherness of Germany’s ‘Die Mannschaft’ under #ViveLaMannschaft! Above comes part 2…
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Arunava about Football A look at football & the world through my eyes!