William Hill, Chevrolet & Carabao join West Brom & Leicester City in talking sponsorship activation at Soccerex!

SoccerexA host of the game’s leading brands will be sharing their thoughts and insights on sponsorship activation and maximising investment at the Soccerex Global Convention from September 26-28 in Manchester.

In a panel sponsored by activation agency Brand in Action, the speakers will be representing a wide variety of the industry’s foremost organisations that will also include representatives from West Bromwich Albion and Leicester City respectively. The session will be focusing on what they believe makes a strong sponsorship deal and what the best ways are to leverage partnerships through activation.

Alex O’Shaughnessy, Chief Marketing Officer, William Hill, will be one of the names featured in this panel of football industry specialists. Having a great deal of experience in the marketing field, Alex will be sharing his knowledge of how William Hill expose their brand into the football market and the challenges that may arise when activating sponsorship strategies within the betting division.

John Gasloli is the Senior Manager in the Global Marketing sector of Chevrolet, who have been a primary sponsor of Manchester United since 2012 and the club’s shirt sponsor since 2014. John will be discussing what Chevrolet see as a best fit when looking at sponsorship activation, and how their partnerships across the game, including one of the most valuable shirt deals in world football, have enabled their brand to build a long standing relationship with Manchester United fans around the world.

Peter Gutierrez, CEO, Intercarabao, who produce Carabao Energy Drink, primary sponsor of Reading FC and training kit sponsor of Chelsea FC, will also be sharing his experiences with football sponsorship deals and how the brand has integrated itself into sport. The company’s exposure into football has increased over recent years, and has stimulated numerous deals to help elevate themselves more and more into the British market.

West Brom’s Head of Partnerships, George Harborne, and Leicester City’s Head of Partnerships, Harj Hir, will be joining the brands, sharing their thoughts from a football club perspective on sponsorship and the ways they work with sponsors to bring their brands to life. Session sponsors, Brand in Action, are sponsorship activation specialists and help their clients, which include the world’s biggest football club, achieve the best results possible by developing innovative activation campaigns for brands and rightsholders.

The Global Convention as a whole is designed to deliver unique business insight across a variety of key sectors and subject matters ranging from sponsorship and fan engagement to technological innovations and stadium development.

About Arunava Chaudhuri

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