Today, May 30, Leeds United FC have announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season. Today’s announcement that Red Bull will be joining forces with Leeds United reinforces the international popularity and significance of the club. Beginning in the …
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Rheinmetall is to become a new partner to Borussia Dortmund (BVB). The defence and technology group will appear in a sports and social context as a “Champion Partner” to the Bundesliga club moving ahead. The partnership has a term of three years and includes the use of wide-reaching advertising space, …
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Etihad Airways will become the main sponsor of Girona FC from next season. This strategic alliance, which has been established for a period of three years, underscores Etihad’s deep commitment to the Spanish market and its dedication to enhancing connectivity and cultural exchange. Etihad has grown its Spanish operation by …
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UEFA has today announced that AXA has become an official global partner of UEFA Women’s EURO 2025, taking place in Switzerland across eight host cities from 2 to 27 July 2025. Already a major supporter of women’s football in Switzerland as the title sponsor of the Swiss women’s national league …
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UEFA has today announced that longtime partner Hankook Tire will renew its sponsorships of the UEFA Europa League and UEFA Conference League for the 2024–27 commercial cycle. A UEFA Europa League partner since 2012, the agreement will see Hankook’s second brand Laufenn sponsor the UEFA Conference League, while its electric …
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FC Bayern and Paulaner have extended their partnership for a further seven years, meaning the agreement will run until 2031. The cooperation has so far included the club’s men’s first team and Legends, as well as FC Bayern Basketball, and in future it will also include the successful FC Bayern …
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Manchester United and Maybank have further strengthened their partnership with the launch of their latest co-branded credit card in Indonesia. In 2023, Manchester United and Maybank announced the extension of their successful 13-year partnership into Indonesia – adding a fourth ASEAN country to their existing co-branded products available to customers …
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Klarna, one of the world’s leading payment service providers, has become a partner of the Germany men’s national football team. The partnership will run until at least 2026 and includes this summer’s European Championship on home soil, as well as the two pre-tournament friendly matches against Ukraine on June 3 …
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In a landmark affirmation of the synergies between commerce and sporting excellence, the Confédération Africaine de Football (CAF) celebrates the profound impact of corporate partnerships, exemplified by our ongoing relationship with QNET. This collaboration highlights the pivotal role of sponsorship in advancing football across the African continent. As the governing …
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Inter Miami CF have announced a premium multi-year international partnership with Visa, a global leader in payment technology. Visa becomes the Club’s first-ever Official International Payment Services Partner, joining a winning lineup of world-class partners within the Club’s strategic portfolio. This relationship makes Visa an international partner of Inter Miami …
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