Tweet to subscribe to Indian Super League’s ‘Videos of the Day’ with #TwitterPostbox!

Indian Super League logoSports fans can enjoy the best of Indian Super League Season 3 on Twitter through engaging videos and live conversations. As the 2016 edition of the League enters the business end of the campaign with more exciting football on the cards, the Indian Super League and Twitter India have partnered to bring fans closer to the field with Twitter’s daily sports utility service, #TwitterPostBox that allows fans to subscribe to videos with a single Tweet and receive them via ‘Direct Messages’ on Twitter.

Here’s how it works:

Follow @IndSuperLeague and Tweet to @IndSuperLeague with #ISLMoments for key in-match moments of the day

Follow @IndSuperLeague and Tweet to @IndSuperLeague with #ISLRecap for video highlights of the match

Follow @IndSuperLeague and Tweet to @IndSuperLeague with #ISLMoments AND #ISLRecap for both highlights and key moments

This one-time subscription will ensure fans receive a Direct Message from @IndSuperLeague on Twitter every day. The Direct Message will contain @IndSupeLeague’s Top video Tweet of the Day for the hashtag the user has chosen; the Tweet will include a link to a video that users can click to watch.

To unsubscribe at any time, fans can simply Tweet: @IndSuperLeague #Unsubscribe #ISLMoments #ISLRecap
@IndSuperLeague’s content partnership with #TwitterPostbox will ensure that Twitter continues to be the platform where sports fans catch what’s happening now in the exciting world of football.

In addition to #TwitterPostbox, the Indian Super League will also be setting a new standard for innovation with the following fan engagement initiatives during this season.

#AskThePlayer with the Twitter Q&A app

For select matches during the season, @IndSuperLeague will give fans a chance to ask the ‘Hero of the Match’ a question by Tweeting to @IndSuperLeague with #AskThePlayer. The player will then send a personalized reply to the fan using the exclusive Twitter Q&A app with the fan’s Tweet embedded in the video response.

Moment Maker for fan reactions and match recaps

@IndSuperLeague will be using the Moment Maker to share a visual recap of the best fan reactions after select matches. The Moment Maker will allow the ISL to capture and experience richer stories reflecting the diversity of Tweets around the league.

To subscribe to #TwitterPostbox and to know the latest, follow @IndSuperLeague and @TwitterIndia

About Arunava Chaudhuri

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