Diversity will be the theme for VfB’s home match against VfL Wolfsburg on Saturday, March 18. The hoop in rainbow colours is making its long-awaited comeback on the special “Diversity 22/23” kit.
The rainbow-coloured hoop is returning to the VfB shirt! The home match against VfL Wolfsburg (March 18, 15:30 CET) will be all about “COLOUFUL AND WILD”, with the team playing in a special kit, which is available from 12:00 CET on 15 March in the fan shops. Five euros from each shirt sold will go directly to VfBfairplay. After the Bundesliga game, the team’s special kits will also be auctioned off.
It’s hoped the jersey will be a lucky charm again this season – Stuttgart have won all their Bundesliga home matches in which they’ve worn a special jersey from JAKO.
Strong signal on campaign matchday
Beyond the symbolism of the jersey, VfB Stuttgart is supporting the “International Weeks against Racism” in German professional football on the matchday against Wolfsburg and is once again declaring its commitment to diversity and its social responsibility.
Alexander Wehrle, VfB CEO, said, “Our thanks go to JAKO, Mercedes-Benz Bank and other VfB partners. We’re leading the way, want to take as many people as possible with us on this path and make clear that VfB, our city and our entire region stand for diversity and actively practise it.”
Rouven Kasper, VfB director of marketing and sales, said, “Following the huge success of the previous white model, the current special kit in elegant black with Stuttgart landmarks is a blend of the clear message of a diverse VfB and our 22/23 shirt design. The fact that Mercedes-Benz Bank and Mercedes EQ are once again willing to adapt their brand logos on the jersey for this purpose is a strong joint signal.”
Tobias Röschl, director of marketing and sales at JAKO AG, said, “The topic of diversity plays an important role for us as equipment suppliers for team sports. I’m therefore delighted that we were able to produce this special jersey with VfB Stuttgart. We at JAKO support the message behind it 100 per cent.”
Benedikt Schell, Mercedes-Benz Bank AG CEO, said, “It’s a pleasure for us to be able to support this VfB Stuttgart initiative. Diversity is an important element of a modern and fair society, and contributes to a better future.”