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As part of its internationalisation strategy, VfL continues to grow, including in Japan. The connections between VfL Bochum and the city of Bochum to the Land of the Rising Sun are traditionally good – the city partnership between Bochum and Tsukuba, the long-term cooperation with our supplier Mizuno as well as many players such as Shinji Ono or the current Japanese international Takuma Asano underline the close relations.
Last week, VfL Bochum travelled to Japan with a delegation to visit the cities of Tokyo, Tsukuba, Osaka and Shizuoka. During the trip, Tim Jost and Andreas Kluy, who are in charge of the VfL marketing department, were able to gain many exciting impressions, get to know Japanese culture better, visit new and existing partner companies and build many new networks.
“During this trip, we were able to visit numerous political institutions and economic representations such as the German Embassy, the AHK Japan, NRW. Globally, but also partners of VfL and the Bundesliga such as Mizuno and Sky PerfecTV. In addition, the visit to Bochum’s twin city Tsukuba, including the meeting with its Lord Mayor Tatsuo Igarashi, the visit to the universities in Tsukuba and Keio University as well as important activations together with club supplier Mizuno contributed to strengthening German-Japanese relations and made VfL come alive in Japan. We are thrilled with the hospitality and the opportunities that have arisen through this trip and look forward to many more exciting projects in the future,” said Tim Jost, Member of the Executive Board at VfL.
Special thanks go to the City of Bochum, Bochum’s Economic Development and the Ruhr University Bochum for the opportunities offered by the city partnership. VfL Bochum was supported and accompanied by its partners “Schächter Sports” and the Japanese agency “Funroots” with its managing director Jun Hirano at the helm, who ensured a great and smooth organisation of the trip.
