World1 Sports has announced its partnership with Fanprime, a breakthrough loyalty solution designed to reward fans for their engagement. Through this association, World1 Sports aims to connect Indian Sports, eSports and Entertainment organisations with their fans.
With Fanprime, fans in India will now be able to open their loyalty fan wallet of their favorite team or artist, and automatically earn tokens for all their fan activities on social media, streaming platforms or within the e-shop. Tokens will give them access to status, fan rankings, and many exclusive contents, offers and experiences.
For Sports, Esports & Entertainment organizations, Fanprime is a unique platform to identify their best fans, increase their direct-to-fan communication and boost their sponsorship and merchandising revenues.
Speaking about the association, Vikram Rajkumar, Chief Operating Officer of World1 Sports expressed, “We are happy to have partnered with Fanprime. India is known for its tremendous fan support across all sports, both offline & online. We believe Fanprime is going to be the perfect solution for all Sports, Esports and Entertainment organisations to gratify their fans to the extent that their fans support them. With Fanprime’s entry into India, we believe that it is an exciting time for entities in the S&E industry to engage into the direct-to-fan revolution.”
Julien Raoust, Co-founder of Fanprime explained, “Our ambition is to help Sports & Entertainment organizations all around the world to better acquire, retain, entertain, and monetize their huge digital communities. The Indian Sports and Entertainment industry is one of the greatest and most booming in the world and we are thrilled to partner with the best specialists at World1 Sports to develop Fanprime in India.”