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AFC partners with AURORA to launch pioneering youth development programme!

The Asian Football Confederation (AFC), through its AFC Dream Asia Foundation, has partnered with Jordan-based youth development organisation, Aurora for Training and Development, to launch a ground-breaking pilot project titled e-Goal, which aims to create Youth Social Responsibility Ambassadors from across 12 AFC Member Associations in the West Zone.

Underlining the AFC’s Mission to use football as a tool for social development across the Continent, the 10-day virtual pilot programme, which will commence on Sunday (June 28, 2020), will offer young players innovative and educational opportunities through which they can engage with fellow players and establish a youth ambassador network to support development post COVID-19.

AFC President Shaikh Salman bin Ebrahim Al Khalifa said: “This pandemic has been the biggest health crisis of our time, but it has also reinforced our motto that Football Cares. Across the Continent, Asian football continues to take the lead in showcasing the power of the game to inspire and strengthen communities.

“Our youth represent our hopes and dreams for a brighter future, and we have a responsibility to hand the game to the next generation in a better place and in better health than we inherited it.

“Together with our Member Associations, our partners AURORA and all our stakeholders, we will continue to plant the seeds of hope for children of all backgrounds and abilities to develop their capabilities, instil lifelong values and enhance character development through football.”

The first-of-its-kind series in Asian football will bring together world-leading guest speakers from reputable non-government organisations (NGOs) who will share their expertise on important topics such as Sport for Development, Philanthropy in Football, Health and Well-being, Civic Engagement and Peer Education.

Aurora Founder Amani Kamel Al Qadi, who is also a Member of the AFC Social Responsibility Committee, added: “As we prepare for what life looks like after the pandemic, there has never been a better time to harness sentiments of solidarity and unity, to enlighten, empower and engage a network of youth ambassadors in a meaningful and professional experience of service.

“The e-Goal programme has been designed to educate young players on the social and moral foundations of sports, equip them with the necessary skills to lead social change, and offer them a platform through which they can advocate for ethical and responsible football. I want to thank the AFC for sharing our vision to inspire, empower and leave a lasting and positive impact on our future generations.”

Through the collaboration across Member Associations in the West Zone, the participating world experts from NGOs as well as the AFC and AURORA, the aim is to not only strengthen the opportunities for young people to live more fulfilling lives through football but also pave the way for knowledge transfer and the expansion of the pilot programme across the remaining four AFC Zones.

Members of the media who wish to follow the progress of the 10-day e-Goal programme and obtain access to daily interviews and updates, please click here .

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