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The brand identity for the 2024 UEFA Europa League final taking place in Dublin was officially unveiled today at this season’s group stage draw at the Grimaldi Forum in Monaco.
The identity is designed around the ‘energy wave’ concept of the UEFA Europa League, which captures the edgy and dynamic nature of the competition. Combined with some of the most famous landmarks of the capital of the Republic of Ireland, the key visual captures the rich history and the contemporary vibrance of the city with the energy that the 2024 final will bring.
The UEFA Europa League trophy sits at the heart of the brand identity and stands proudly centred between the Christ Church Cathedral to its left and the General Post Office to its right. Dublin’s Convention Centre, Spire Monument, Poolbeg Chimneys, Samuel Beckett Bridge and the bronze Molly Malone statue complete the final city key view.
The host city logo draws upon the ancient history of the city. The wordmark is inspired by the traditional Celtic script style but given a modern and contemporary twist, referencing the past and the present.
The UEFA Europa League final will take place in Dublin at Dublin Arena on May 22, 2024.
