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The social football community 433 will feature premium short form video-on-demand formats and further innovative social content stories from the bevestor Virtual Bundesliga (VBL) on the 433 esports channel. The partnership will focus on increasing the global visibility of DFL’s eFootball competition, kicking off with the upcoming VBL Grand Final by bevestor on June 4 – 6. In addition, the entire next season of the VBL will be accompanied by 433 with English-language highlight content, with 433 also delivering engaging content via Instagram including recaps, goals of the day, and quiz games, thus providing further engaging social content for the global eFootball community.
With over 65 million social media followers worldwide, 433 represents the largest digital football community in the world. Juul Manders, CEO of 433 said: “eFootball, and eSports in general, are a vital part of the 433 community. Through this partnership, we’ll be able to deliver the best content to our followers on 433esports, living up to our name as the Home of Football.”
ESL Gaming, the world’s largest esports company, facilitated this cooperation. DFL and ESL are partnering to build up and expand an eFootball ecosystem as well as to further develop and professionalize the VBL.
