To celebrate AC Milan’s 2021/22 Serie A victory and its 19th league title win overall, the Club has announced that it will take the Scudetto trophy on the road to meet Rossoneri fans around the world as part of a global tour, in partnership with the Club’s long-standing partner Emirates.
The AC Milan Trophy Tour in partnership with Emirates has been designed with a fan-centred approach, with the Club organising get-togethers around the world, allowing local Rossoneri fans to gather in a special Rossoneri atmosphere and celebrate the passion for the red and black colours. The special fan events will be part of the “From Milan to Many” series, which over the past few months has brought the AC Milan colours around the globe with screening parties at Expo 2020 Dubai and in New York City.
The tour aims to bridge distances and represents an additional way for the Club to engage with its fans, allowing the Rossoneri to bring the AC Milan brand and its values around the world, whilst further strengthening the bond between the Club and its over 500 million fans worldwide.
Casper Stylsvig, Chief Revenue Officer of AC Milan, commented: “We are truly delighted to kick off this global tour with Emirates and give back to our fans that have so passionately celebrated the Scudetto at the end of last season. Being able to take the trophy on tour around the globe is a testament to the international nature of AC Milan and of the passion of our international fanbase.”
The first leg of the AC Milan Trophy Tour will officially kick off in October, when the Rossoneri will visit the UK and the USA, two important markets for the Club with over 30 million Rossoneri fans overall. In particular, AC Milan is the most-followed Serie A club in the USA according to Nielsen and has been found to be the best-regarded Italian club in the US region for two years in a row by international market research and data analytics YouGov.
More dates will be added to the AC Milan Trophy Tour and announced officially in the next few weeks.
OCTOBER 4 – LONDON, UK
Ahead of the much-anticipated Champions League clash between AC Milan and Chelsea FC at Stamford Bridge on 5 October, the Rossoneri, in collaboration with the Milan Club London, will host an event at BOXPARK Wembley, an iconic sports destination located in north-west London, where AC Milan won its first European Cup back in 1963 – on Tuesday 4 October from 7pm local time.
The event will see the participation of AC Milan legend Alessandro Nesta, who will be bringing the Scudetto Trophy and will be taking part in a Q&A with fans.
AC Milan legend Alessandro Nesta commented: “I am truly delighted to join AC Milan in this event in London and meet the local fans. I have the red and black colours in my heart, so having the opportunity to be reunited with the Rossoneri fans is something I am truly looking forward to.”
As part of the event, fans will also have the opportunity to take part in a Rossoneri-themed quiz created by BOXPARK Wembley to mark the occasion, with special prizes up for grabs. The evening will then continue with the screening of a historical AC Milan match to fire up fans ahead of the Champions League game against Chelsea.
The event will be free to attend, but fans are requested to register their interest on this website – the first 300 fans to arrive will receive a gift as an acknowledgement of their passion for the Rossoneri colours.
OCTOBER 8 – NEW YORK CITY, USA
AC Milan and Roc Nation, an Entertainment Company founded by JAY-Z, have joined forces with the AC Milan Club New York City to host a special “From Milan to Many” screening event on Saturday 8 October at JAY-Z’s exclusive 40/40 Club in Manhattan, on 6 West 25th St.
The event – the second of its kind hosted by AC Milan at the 40/40 Club in Manhattan in less than a year – will give local Rossoneri fans the opportunity to gather in a unique location to watch together the AC Milan vs Juventus game, one of Serie A’s highest-profile games and one that is capable of reuniting the great AC Milan family around the world.
As part of the event, fans will be able to pose for a picture with the Scudetto Trophy. Entry is free, with fans attending the event receiving a free AC Milan gift.