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adesso has become the official main and shirt sponsor of the new Borussia Dortmund women’s football team for the 2021/22 season. The Borussia Dortmund women will wear the name of the Dortmund-based IT service provider on their home and away shirts until 2023.
The partnership with BVB as official main and shirt sponsor will generate a high level of visibility and recognition for adesso at home and away games of the women’s football team. As the main sponsor of the BVB women, adesso will have the opportunity to be prominently placed on official team photos of the Black & Yellow squad as well as in BVB club media. In addition, a comprehensive sponsoring package has been put together that, among other things, also enables adesso to create content formats with the new BVB players.
The second component of the partnership provides for the partners to support each other in knowledge transfers and management topics from their respective areas of expertise. adesso already became the main sponsor of the BVB youth team last year and has been Borussia Dortmund’s designated IT partner and service provider ever since. For example, qualified BVB women’s team players now have the chance to take on internships and/or apprenticeships at adesso. In return, BVB will offer adesso junior staff the opportunity to complete internships in the club’s IT department or in other specialist fields of relevance to Borussia Dortmund.
The sponsoring partnership is a big boost for the initiative ‘She for IT’ – adesso’s social commitment to increase the percentage of women in the information technology sector. In addition to the adesso logo, the BVB players will also bear the slogan ‘She for IT’ on their shirts and thus use football as a means to promote more women (power) in IT, business and society.
This news is particularly welcome for the ‘She for IT’ spokesperson, Martina Voss-Tecklenburg. The coach of the Germany women’s national team has been involved in the initiative for over two years, “I am of course very happy about the first women’s team at BVB – and welcome the connection between sport and commitment to women’s issues, which is expressed in the ‘She for IT’ shirt.”
