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Global sportswear giants adidas have announced a new global partnership with leading interactive fitness platform Peloton.
adidas GM Global Training Aimee Arana said about the partnership, “I’m proud to announce the partnership with Peloton, the leading interactive fitness platform. Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways.”
“Our shared values around well-being, inclusivity and community provide an incredible foundation and we look forward to bringing these brands together.”
