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Germany’s adidas, one of the leading sportswear brands is using the opportunity to promote football and build the sport in India.
adidas has one more joined hands with Bangaluru-based South United FC to support and help drive the sport at the grassroot level in the garden city
Through an all-apparel deal with South Under-18 FC for the Bangalore A Division League, adidas continues to support budding talent through its best-in-class performance product range.
Founded in 2012, South United FC has dedicated itself to carving pathways for youth into professional football. The club has three Elite Youth Teams in the Under-13, U-15 and U-18 categories, men’s senior team and is soon going to introduce its first-ever women’s football team.
By collaborating with adidas, South United FC aims to recognize young talents and create an integrated community for football.
