Sunday , April 28 2024

adidas & Nottingham Forest announce new technical partnership!

Nottingham Forest have announce it has agreed a multi-year deal with adidas to become its new official kit partner across all teams from Saturday, July 1, including first team, academy and women’s.

A leading global brand in the sports industry, adidas will manufacture all of Forest’s technical apparel and playing kit, including its 2023/24 adidas home kit which is to be revealed on Thursday, July 13.

This exciting new partnership will also see a huge renovation to Forest’s official megastore, which will reopen on Friday, July 14 alongside the reveal of Forest’s 2023/24 adidas away kit.

Forest has a proud long-standing history with adidas having had the iconic three stripes on its shirt when the Club won back-to-back European Cups in 1979 and 1980 during a nine-year partnership from 1977. adidas were also Forest’s official kit manufacturers between 2013 and 2018.

adidas is the official supplier of world-renowned tournaments such as the FIFA World Cup and the UEFA Champions League. In signing this deal, Forest also joins some of the world’s elite clubs in partnering with the brand, including the likes of Manchester United, Real Madrid and Evangelos Marinakis’ Greek giants, Olympiacos.

Nottingham Forest chairman Nicholas Randall KC, said, “We are delighted to announce adidas as our new official kit partner.”

“adidas is a highly respected global brand with a special relationship with Nottingham Forest arising from the iconic shirts forever associated with our European Cup successes.”

“We now look forward to working together again with the aim of writing a new story of achievement for the current generation of our supporters.”

Chris Walsh, VP brand, adidas North Europe added, “Nottingham Forest has an incredibly rich history in football, and it is an exciting prospect for adidas to partner with the club for the foreseeable future.”

“adidas worked with the club during some of its most successful times, including the club’s two European Cup wins in 1979 and 1980.”

“We now look forward to further success with the club and its passionate fans in the coming years.”

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