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The Asian Football Confederation (AFC) has today announced that the Australian Professional Leagues (APL) has acquired the rights to the AFC’s club competitions for the rights cycle 2021-2024, via its partnership with 10 ViacomCBS.
The APL’s exclusive deal covers the AFC Champions League, the AFC Cup and the AFC Futsal Club Championship Finals. The APL manages the operations and promotion of professional football in Australia including all major A-League men’s and women’s competitions, as well as the A-League Youth and the E-League (e-Sports). This partnership will enable extensive coverage of the AFC’s club competitions, including all matches of Australian club teams on 10, 10 Bold and Paramount+.
Datuk Seri Windsor John, the AFC General Secretary, said, “The AFC is delighted to enter into this partnership with the Australian Professional Leagues to broadcast the AFC’s world-class club competitions in Australia.”
“The AFC has outlined its ambitions to ensure football remains the Continent’s number one sport and this agreement with the APL will further strengthen the popularity of our club competitions and grow the passion for the Asian game among Australia’s passionate fanbase.”
Ant Hearne, Chief Commercial Officer at Australian Professional Leagues (APL), commented: “We’re proud to work in partnership with 10 ViacomCBS and the AFC to bring even more football to Australia. There is an increasing appetite for top quality international football and this partnership enables our fans to experience some of the best in the region.”
Patrick Murphy, Board Member and CEO at Football Marketing Asia, said, “We are very pleased to welcome the APL to the AFC family of partners. Since its inception, the APL has embarked on an ambitious journey to drive fan engagement with club football in Australia, and we are delighted that the AFC club competitions form an integral part of their vision.”
“We are confident that the APL and its broadcast partner will strengthen the presence of high-quality Asian club football in Australia, and look forward to this exciting partnership.”
