AFC announces request for proposal for 2022-2024 Official Match Balls & Apparel!

The Asian Football Confederation (AFC), through its exclusive Commercial agency Football Marketing Asia (FMA), is looking for sponsor(s) and/or technical supplier(s) in the Official Match Ball as well as the Apparel & Accessories categories for the period of 2022 to 2024.

FMA has issued a Request for Proposal (RFP) for the categories for both National Team and Club Competitions in line with the next phase of the new Commercial cycle, which comes at an exciting time for the growth of Asian football when the competitions continue to engage record audiences on both social media and broadcast channels.

The AFC Champions League will expand its footprint across the region with an expansion to 40 teams in 2021, while Asia’s leading national team competition, the AFC Asian Cup China 2023, will showcase the region’s best football talent on the biggest Continental stage.

The rebrand of the AFC age group, futsal and beach soccer competitions to Asian Cups reflects the growing stature of the tournaments and increased sponsorship and marketing opportunities to major organisations.

The submission deadline is October 30, 2020 and any company wishing to participate or send responses can reach FMA at

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