Monday , June 14 2021

Ajax Amsterdam melts champions trophy to create 42,000 small champion stars for fans!

After an exceptional football year without supporters in the stadium, Ajax has decided to melt down its champion trophy and create over 42,000 small champion stars. From Wednesday onwards, each season ticket holder will receive their share of the champion trophy, or, as Ajax calls it: ‘a piece of Ajax’. This will allow the club to physically share the championship and the 35th trophy with fans.

General Director Edwin van der Sar said, “This season, we have largely had to play without our fans. Well, without them sitting in the stands, at least. Despite this, we have felt their support every week. On the way to the stadium, on social media and in our personal contacts.”

“Previously, when we said ‘this title is for you’, we were expressing how we were doing it for the fans however sharing the trophy is the ultimate proof that we really are.’ After a turbulent year, we are ensuring our fans feel part of our championship.”

Playing without supporters has also been strange for the players. Ajax captain Dusan Tadic said, “Playing in an empty stadium doesn’t compare with an atmospheric Johan Cruijff ArenA. We have really missed our supporters over the past season here in Amsterdam and during all our matches. We therefore want to dedicate this title to our fans and can’t wait to play in front of them again.”

This season, Ajax played 30 of its 34 matches in the Eredivisie in an empty stadium. The Amsterdam team won both the Dutch Cup and the Eredivisie title.

All season ticket holders will receive a star weighing 3.45g, 0.06g of which has come from the trophy.

Since it has been an extraordinary football year, the Royal Dutch Football Association (KNVB) has given Ajax a second trophy as an exception, giving the trophy a place in the trophy cabinet.

Congratulations Ajax Amsterdam for such a great initiative!

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