The Argentina Football Association (AFA) and Binance, the global blockchain company that owns the largest digital asset exchange in the world, with more than 15 million users and a daily transaction volume of more than 20,000,000,000 dollars, have reached an important commercial agreement, which will be valid for five years, through which Binance will be the new Global Main Sponsor of the Argentina national teams, Official Fan Token of AFA and Naming Sponsor of the Professional Soccer League, for a period of five years.
This agreement marks a milestone for Binance. This is the first sponsorship contract with a national football team worldwide that the company has signed. The agreement includes the development of a new Fan Token that will be launched on the market shortly.
Claudio Tapia, president of AFA, highlighted the importance of this agreement, “In recent years we have added many important commercial agreements, significantly increasing AFA’s income, in addition to venturing into new digital businesses with ample growth potential. This agreement with Binance meets all the conditions we are looking for. A leading global brand in its field, innovative and with a vision of creating new digital assets. We are very happy with the incorporation of Binance as a commercial partner of AFA. An alliance that is undoubtedly strategic and will generate excellent results for both parties.”
For his part, Maximiliano Hinz, Director of Binance Latin America, stated, “Football and cryptocurrencies are life in Argentina, so it makes sense for Binance to partner with the Argentine Football Association. Through this agreement, we hope to support Argentine soccer at all levels and introduce Binance, the crypto world and the blockchain to soccer fans across the country and the world.”
In relation to this new commercial agreement, Leandro Petersen, commercial and marketing manager of AFA stated, “Several years ago we worked hard on the commercial and brand development of AFA, always with the vision of being a solid brand on a global level and generating income that are important and significant for the economy of our Association. This agreement with Binance is strategic because it meets all the objectives that we set for ourselves and leads us to work together with the world leader in this area. In addition to the economic importance for AFA and for the clubs of the Professional League, this agreement will bring us closer to millions of fans around the world who will be able to acquire new AFA digital assets.In a year as important as the one we are starting, with a World Cup ahead, we are convinced that Binance will be a business partner that will enhance all the work we have been developing.”
Hinz added, “From Binance we are very happy to be able to accompany the AFA on its journey through the blockchain world. Thanks to this alliance we seek to bring all the benefits of our platform to the public of the selection. The fan token is going to bring many new features so that the public can have a much closer contact with the selection. We very much look forward to its release.”