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AS Roma, together with Automobile Club Roma, is engaged in a campaign to promote safe and responsible driving style with the support of Toyota.
Approximately 13,000 accidents happen on the streets of Rome every year, resulting in around 16,000 injuries and 150 deaths – just under a third of which are pedestrians. Getting distracted while behind the wheel and failing to follow road signs are behind over half of the deaths, while speeding is the chief cause.
In response to these terrible figures, which refer to 2022 and are sadly increasing, especially as far as pedestrians and young drivers are concerned, the club has brought together a number of stakeholders to seek some concrete solutions to this critical social issue. The result is the ‘Tieni in gioco la vita’ (Keep Life Onside) campaign, which aims to encourage safe, responsible driving through educational campaigns aimed at young people.
The project, which involves AS Roma, Automobile Club Roma and Toyota and Kinto, draws on the invaluable testimony of journalist Luca Valdiserri. Luca’s son, 18-year-old Francesco, was hit and killed by an out-of-control car in an accident in October 2022 as he was walking on the pavement with friends in Via Cristoforo Colombo.
A memorandum of understanding was signed at the Roma training ground (Centro Sportivo Fulvio Bernardini) on 4 April 2024 by AS Roma CEO Lina Souloukou and Automobile Club Roma president Giuseppina Fusco, with Luca Valdiserri and Roma footballer Sardar Azmoun – representing the first team – in attendance.
