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Aston Villa is pleased to unveil the club’s new home kit for the 2023/24 season.
Inspired by the passion of the pride in the stands at Villa Park, the new 2023/24 home shirt design depicts a subtle print of soundwaves taken from fans singing our ‘Allez, Allez, Allez’ chant on a matchday, putting supporters at the heart of this incarnation of the famous claret and blue.
The redesigned crest, which pays homage to the clubs European Cup-winning heroes of 1982, appears on Aston Villa’s playing and training kits this season.
The club will continue to use the existing shield design around Villa Park and on their digital channels, as well as in other areas.
Aston Villa will monitor local, national and global reaction along with feedback to the use of both the crest and kit moniker as the 2023/24 campaign progresses.
With the clubs landmark 150th anniversary on the horizon next season, the club will further engage with supporters on the future identity of Aston Villa and how it should look for the next 150 years and beyond.
Aston Villa’s launch photography showcases John McGinn, Matty Cash, Boubacar Kamara, Ollie Watkins, Rachel Corsie, Kenza Dali, Olivia McLoughlin and Maz Pacheco.
The home strip features new Principal Partner BK8 on the front of the shirt and is available now in a range of sizes including men’s, women’s, juniors and infant fits, as well as Replica and Pro editions (men’s only).
It will be worn for the first time when the Aston Villa men’s first team play Walsall FC in the clubs opening pre-season fixture on Saturday, July 15.
