ImagineAR, an Augmented Reality Company that enables sports teams, brands and businesses to instantly create their own mobile phone immersive AR campaigns, has partnered with iSportConnect, headquartered in London, to introduce ImagineAR fan engagement products to UK & European soccer teams, sports leagues, broadcasters and brands. The iSportConnect platform is …

Fiji facilitated a virtual women’s capacity building workshop this week. While football activity continues to remain on hold, the Fiji Football Association conducted a four-day workshop for 25 female coaches from tier one and two of the Digicel Women’s Super League. Guest speakers included Oceania Football Confederation (OFC) instructors Alejo …

The All India Football Federation (AIFF) is organizing a webinar on Saturday (August 14, 2021) on the occasion of National Sports Day, which is celebrated every year on August 29 in India, marking the birth anniversary of hockey legend Major Dhyan Chand. Clubs from the Hero ISL and I-League, along …

FBS, an international trading company, have signed a partnership agreement with English Premier League side Leicester City FC. The partnership commemorates the mutual vision of the two teams by harnessing the growing strength of Leicester City’s story to showcase the unique capabilities of FBS to transform the way the world …

BT’s Hope United and the UEFA Foundation for Children team up to promote inclusion and eliminate discrimination around the UEFA Super Cup in Belfast. To raise awareness of the need to tackle online abuse and discrimination ahead of the UEFA Super Cup, BT Sport, with support from the UEFA Foundation …

“You will never walk alone” reads the personalised inner back neck of the new jerseys presented by S.P.A.L. and made by Macron, the Hero company and technical sponsor of the Ferrara-based club. One club, many people. Players, managers, employees, youth sectors, men’s and women’s teams, fans – all united by …

LaLigaTV, the 24/7 channel offering fans in the UK and Ireland every LIVE match from Spain’s top-flight LaLiga Santander, has officially unveiled its broadcast line-up for the upcoming season. This includes several new additions to LaLigaTV’s on-air team of experts, as well as the latest in broadcast technology and a …

Manchester City has today announced a new regional partnership with, ABeam Consulting LTD – an integrated management consulting firm based in Tokyo, Japan, which provides global services across the sports industry and other sectors. The new partnership will see ABeam Consulting become the Club’s Official Management Consulting Services Partner in …

Until a few days ago, Yaounde Conference Centre has been a meeting point of law makers in the Cameroonian capital, Yaoundé. Daily, its doors have been ushering some of the most powerful individuals in Cameroon tasked with shaping the country’s present and future. On Tuesday night, August 17, the lawmakers …

Love lives when your jersey is a piece of history. JAKO and Bayer 04 Leverkusen have presented the Werkself’s third jersey for the 2021/22 Bundesliga season under this motto. The look is a tribute to Leverkusen’s city history. The new kit was created in a striped design consisting of two …