188BET will become the Regional Betting Partner of FC Bayern Munich in Asia. The three-year agreement will see both brands work together to engage with Asian sports fans. Main pillars of the collaboration will be branded digital assets, player content as well the promoting the brand via virtual advertisement in the Allianz Arena.
Rouven Kasper, FC Bayern München’s President Asia, said, “We’re thrilled to welcome 188BET to the FC Bayern family as a regional partner and we are very much looking forward to working together in bringing great experiences to our Asian fans. Our aim is to create a strong relationship and I am sure the joint cooperation between the two brands will create amazing moments together. We are delighted to be part of this journey.”
Nigel Singer, 188BET Managing Director, added, “We are pleased to be partnering with FC Bayern Munich and bringing the excitement of the most successful club in German football history to audiences in Asia.”
“With such a rich heritage and global fanbase, FC Bayern Munich and the Bundesliga has a lot to offer our customers, and we look forward to a successful partnership over the next three years.”