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In a deal that benefits the club and its supporters, Bengaluru FC have signed a one-year partnership with JSW Paints, the Indian Super League champions announced on Wednesday. Apart from commercials, JSW Paints will also be providing the club’s fans with the paint that they require to design the banners that are unfurled at the Sree Kanteerava Stadium on matchdays.
“We are very glad to sign a partnership with JSW Paints because they are a brand with a big vision in their industry, and this deal also gives our supporters a helping hand in the brilliant work that they do. The opportunity for the club to sign a deal that would benefit the supporters in a big way is something that gives us immense joy and we’re looking forward to seeing JSW Paints and the West Block Blues join hands to create many more magical banners in the future,” said club CEO Mandar Tamhane.
With an investment of 600 crores, the JSW Group entered the highly competitive paints industry with JSW Paints in May. The company has since built two facilities – a coil coating facility at Vasind in Maharashtra for industrial demand and another water-based decorative paints facility in Vijayanagar, Karnataka.
“Our aim is to be a thoughtful paint company by creating beautiful experiences for our customers, while empowering them to make informed and confident choices. With this association, we wish to inspire fans to Play Beautiful and Think Beautiful,” said A.S. Sundaresan, Joint Managing Director & CEO of JSW Paints.
Bengaluru FC are currently placed first on the Indian Super League table, and next face Mumbai City FC at the Kanteerava Stadium on December 15.
