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Bengaluru FC, on Tuesday, announced a partnership with Sun King, a renowned name across lighting, electrical, and solar industries, as the club’s ‘Official Lighting Partner’. This collaboration will see Sun King integrating the football team’s brand across its marketing collaterals and product packaging.
Embarking on a partnership until July 2024, Sun King is set to illuminate the experiences of Bengaluru FC fans with a 360-degree campaign launching soon. The comprehensive campaign will not just limit itself to vivid marketing collateral but also offers Bengaluru FC aficionados a golden opportunity to meet their favourite players.
“Aligning with Bengaluru FC represents a significant milestone. This partnership mirrors our shared values and drive for excellence. We eagerly anticipate the luminous journey ahead,” expressed Surabhi Sharma, Asia Marketing Lead at Sun King.
Sun King delivers green electrical solutions, helping communities to enhance their surroundings with clean solar energy and energy-efficient fans, lights, and light bulbs, helping families and businesses make affordable, green, and smart choices.
“Over the years, we’ve continuously strived to reduce the carbon footprint that Bengaluru FC leaves behind on the planet, and our association with Sun King is another step in that direction. We’re looking forward to collaborating with Sun King in a big way this year, and I’m eager to see all the possibilities this partnership holds,” said Darren Caldeira, Bengaluru FC’s Director of Football.
Through its ‘For The Planet’ initiative, Bengaluru FC ardently advocates for the adoption of renewable energy, given the mounting concerns of electricity shortages in various parts of India. Emphasising the immense potential of solar energy, the club underscores that solar panels can efficiently produce power even on overcast days, with long-term benefits including pollution reduction, energy independence, and significant return on investment.
The Blues, who began their 2023-24 Indian Super League campaign in Kochi last week, travel to Kolkata to face Mohun Bagan Super Giant on Wednesday, September 27.
