Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga.
Sky will show Bundesliga matches and the German Supercup across Sky Sports linear channels as well as utilising a range of digital and social platforms to promote the Bundesliga. The premium fixture of each weekend will be live on Sky Sports Football at 6:30pm CET every Saturday. Bundesliga International and Sky Sports will strongly collaborate to create innovative content formats and interactive experiences, ultimately bringing the league’s best-known players closer to supporters in both the United Kingdom and the Republic of Ireland.
The partnership further cements Sky Sports’ position as the UK’s leading sports entertainment provider. The agreement also extends the trusted partnership between Sky Sports and the Bundesliga, building on long-term collaboration between Sky Deutschland in Germany (DACH region) and Sky Italia in Italy respectively.