Business of Football

FA expands England merchandise offering through new Fanatics partnership!

The Football Association of England has signed an innovative new deal with Fanatics, the global leader in licensed sports merchandise. The new five-year partnership, which begins this month, will see England fans provided with a greater range of products and broader availability wherever they are in the world, thanks to …

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SportsInnovation 2020 to take place in March 2020!

The next SportsInnovation is scheduled: Following a successful premiere in May 2018, the second edition of the technology and industry platform for high-performance sports will be held on March 25/26, 2020. The event with the slogan “Meet the future of Sport – Media – Stadium”, which will again be organized …

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India to go into 2019 AFC Asian Cup kitted by Six5Six!

The new year will have a new look for Indian Football. The Blue Tigers will be wearing new kits, manufactured by the Indian Sportswear brand, Six5Six, starting with their campaign in the 2019 AFC Asian Cup – UAE in January 2019. The launch of the Indian National Football Team’s new …

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Macron named as new Technical Sponsor of Swiss side FC Thun!

Another historical club of Swiss football has become part of the “Macron” family. FC Thun, playing in the Swiss Super League and Macron signed a four year agreement starting from the season 2019/20 onwards. The agreement includes the technical material for the first team, for the youth teams and the …

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Nike’s The NATIVE’s Football Shirt is Worthy of the Pitch & the Dance Hall!

Across Nigeria, street football has a common element: Tires used for goals. This reality plays in the abstract on The NATIVE’s collaborative Nike Football shirt. Against a black body, desert sand tire marks reference the streets of Lagos, grounding the design as 100-percent Naija both in place and in mindset. …

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Vincent Kompany drops leather shoes in favour of PUMA Future!

PUMA Football and citizens captain Vincent Kompany have signed a long-term partnership, which will see the Belgian defender hang up his leather shoes and step into the PUMA Future for his next game. Having 87 caps for Belgium, Kompany has become a role model and unifying figure in his linguistically-divided …

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CONCACAF and SAVI announce Partnership for Referee Uniforms!

The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced yesterday a multi-year agreement naming SAVI the official referee uniform provider for all CONCACAF tournaments and properties. With this agreement, SAVI becomes CONCACAF’s official female and male referee uniform provider over the next four years, for a range …

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