Wednesday , May 8 2024

Business of Football

Hays & Manchester City renew partnership until 2023!

Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City FC. Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six …

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Camarena Tequila & CONCACAF announce partnership for the 2019 CONCACAF Gold Cup!

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Camarena Tequila – premium tequila made from 100% blue weber agave – announced today Camarena’s partnership as the official tequila of the 2019 CONCACAF Gold Cup, the confederation’s national football championship that celebrates the region’s culture and crowns …

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FedEx to deliver UEFA EURO 2020 as Official Logistics Partner!

FedEx Express is further extending its support of football in Europe, with the world’s largest express transportation company announcing a new four-year multi-tournament sponsorship deal with UEFA. The agreement will cover more than 400 competitive national team football matches played across 55 European countries in eight tournaments, while FedEx Express …

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Toronto hosts a spectacular unveiling of Macron shirts for the Canadian Premier League!

The Canadian Premier League, a new soccer project launched last autumn, is gearing up for its first official matches set to set to debut on April 27, 2019. Ahead of the season kick-off, CPL and Macron, technical partner and official supplier to all the teams that make up the new …

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Budweiser ReCup Arena: Budweiser creates football pitch from recycled plastic cups!

Budweiser, an official sponsor of the 2018 FIFA World Cup, has hit the back of the net by launching a unique football pitch created from its recycled plastic cups in Sochi, Russia. More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have …

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JAKO become new technical partner of Preußen Münster!

JAKO start with ambitious German 3.Liga side SC Preußen Münster in a new partnership. From the coming season, JAKO are the official supplier of the Eagles. The contract lasts until summer 2023. Christoph Rohmer, Head of Marketing | Sponsoring at JAKO said, “We look forward to SC Preußen Münster. After …

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Successful iSportconnect Broadcast Masterclass held in London!

Betting is likely to emerge as an important or even fundamental component in the success of many OTT sports platforms, according to the opening panel of the iSportconnect Broadcast Masterclass in London today, April 4. The primary rationale for OTT for many rights owners is being able to engage more …

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PwC’s Scale | Sport Tech Teams Up with iSportconnect!

In the booming sports tech sector, iSportconnect has announced a new partnership with a PwC initiative bringing a much-needed focus on helping companies that have already progressed beyond the start-up phase. Called Scale | Sport Tech, the expert programme is specifically tailored for later stage companies with validated products, finance …

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New ‘City Football Group’ China CEO to speak at Soccerex!

Soccerex have confirmed that City Football Group (CFG) China’s new CEO, Scott Munn, will be providing extensive insight into the organization’s in-market strategy as part of the conference at Soccerex China at Mission Hills Haikou in Hainan on May 23-24. The announcement comes shortly after the confirmation of CFG’s joint …

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PUMA signs long-term partnership with Valencia CF!

German Sports company PUMA has today announced a new long-term partnership with Valencia CF, one of Spain’s most successful teams. Starting with the 2019/20 season, PUMA will become the official Technical Sponsor of Valencia CF. Valencia CF joins the impressive roster of PUMA football partners, including some of the world’s …

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