Business of Football

Betting is likely to emerge as an important or even fundamental component in the success of many OTT sports platforms, according to the opening panel of the iSportconnect Broadcast Masterclass in London today, April 4. The primary rationale for OTT for many rights owners is being able to engage more …

In the booming sports tech sector, iSportconnect has announced a new partnership with a PwC initiative bringing a much-needed focus on helping companies that have already progressed beyond the start-up phase. Called Scale | Sport Tech, the expert programme is specifically tailored for later stage companies with validated products, finance …

Soccerex have confirmed that City Football Group (CFG) China’s new CEO, Scott Munn, will be providing extensive insight into the organization’s in-market strategy as part of the conference at Soccerex China at Mission Hills Haikou in Hainan on May 23-24. The announcement comes shortly after the confirmation of CFG’s joint …

German Sports company PUMA has today announced a new long-term partnership with Valencia CF, one of Spain’s most successful teams. Starting with the 2019/20 season, PUMA will become the official Technical Sponsor of Valencia CF. Valencia CF joins the impressive roster of PUMA football partners, including some of the world’s …

Football is an amazing growth story in China that has captured public attention. It is set to continue on this path thanks to a partnership between Allianz SE and FC Bayern Munich, and the Chinese Football Association. This is the result of talks that have been taking place between the …

During its six-year-long partnership with Nike, Manchester City has won six major trophies. This limited-edition Nike x Manchester City celebrates that streak by pulling from nine of the period’s iconic looks, including the 2017-18 centurion season home shirt in which the club broke the Premier League points tally record, and …

On March 20, 2019 Barclays announced it would be investing millions of pounds in the development of the women’s game in partnership with the FA, making it the largest ever investment in UK women’s sport by any brand. From the start of the 2019/20 season one of Europe’s top professional …

iSportconnect has announced that its just two weeks to go for their 2019 Broadcast Masterclass. The event will take place on Thursday, April 4 and will be held at Fieldfisher in the City of London, and will bring together senior level executives in the industry to focus on new ways …

FIFA and the Local Organising Committee (LOC) have announced Orange as a National Supporter of the eighth edition of the FIFA Women’s World Cup. Orange completes the line-up of six National Supporters for the tournament, which is taking place from June 7 to July 7 in nine Host Cities all …

The Asian Football Confederation (AFC), Wanda Sports, City Football Group (CFG) and Bundesliga are just some of the elite football industry organizations confirmed to be providing high level speakers for Soccerex China 2019, May 23-24, Hainan. The Asian Football Confederation (AFC), Wanda Sports, City Football Group (CFG) and Bundesliga are …