Business of Football

adidas today launches the new FC Bayern Munich third jersey for the upcoming 2019/20 season, taking its inspiration from the pinnacle of club football in Europe as they prepare to kick off their UEFA Champions League campaign. The dark navy base of the shirt gives a midnight feel with subtle …

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced multi-year partnerships with the English Premier League and the Spanish LaLiga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game …

Grimsby Town FC stands alongside the Erreà top teams sponsors to embrace the Stripe iD project and wear garments from this innovative range, produced exclusively for the coming 2019/20 championship. Grimsby now also has its exclusive Erreà Stripe iD, a special collection of teamwear, leisurewear and training garments featuring the …

German sports company PUMA and Italian Serie A giants AC Milan have launched the new 2019/20 season third kit, which takes inspiration from the founder of the club Herbert Kilpin. Championing the spirit and passion of Milan fans, the kit was launched at an exclusive “The Roar of Milan” fan …

French Ligue 2 side Racing Club de Lens and Macron have completed the unveiling of the new kits for the 2019/20 season with the presentation of the petrol green away shirt that pays homage to the club anthem. A roundneck shirt, the characteristic detail is the petrol, green diagonal band …

The away kit that Erreà has produced for promoted English Premier League side Norwich City FC combines the power of the colour with the originality of the graphics. The red background is, in fact, enlivened by a striking geometric pattern of tone-on-tone printed, criss crossing lines in the middle part …

Spanish LaLiga side Levante UD and Italian kit maker Macron have unveiled the kits that Los Granotes will wear in the 2019/20 season. Jerseys that pay tribute to the 110-year history of the club, born in 1909, and which, in one case have a design whose graphics recall the concepts …

Lech Poznan and Macron have presented the kits that the Polish Ekstraklasa league side will wear throughout the 2019/20 season. The Home jersey is blue with white vertical pinstripes and a V-neck collar that is is blue and white. Across the front of the shirt is a sublimated, optical graphic …

The Stripe iD range by Erreà Sport also makes its first appearance in the Italian Serie C football league with Alessandria Calcio. The exclusive wearers are U.S. Alessandria Calcio 1912 that, like other prestigious clubs in the top tiers of Italian football, have chosen to embrace the project and language …

Black from head to toe, Atlético Madrid’s new away kit is lit by dazzling bright red detailing, the vivid shade representing Atlético’s brilliant resurgence in the past decade. “The away kit is very exciting; it’s clean and sharp with the black, but then you get these bursts of red, which …