Business of Football

L’Association de la Jeunesse Auxerroise, better known as AJ Auxerre, and Macron have unveiled the new Third shirt that the team will wear in the 2019/20 season and announced the renewal of the sponsorship until 2025. The shirt is completely black with a white polo collar and rib knit sleeve …

Nissan and City Football Group have extended their global partnership, ensuring the carmaker will continue to be the official automotive partner of the group and its soccer teams in the U.K., U.S. and Australia. The announcement comes as City Football Group’s Premier League team, Manchester City, prepares to arrive in …

Guy-Laurent Epstein, Marketing Director, UEFA; Nuno Santos, Channel Director, Portuguese Football Federation (FPF); Phil Lynch, CEO – Media, Manchester United; and a Senior Representative from LaLiga will form the “Rights Holders as Media Owners” panel at Soccerex Europe on September 5-6 in Oeiras. The event is hosted in partnership with …

Together with Russian first division side Rubin Kazan, German kit maker JAKO presented the new jerseys for the upcoming season. The jerseys of the Russian first division Rubin Kazan are designed in a modern melange look. Home and away games denies the Russian first division from now on in the …

Blackpool FC’s new kits from Erreà Sport for the coming 2019/20 English League One season, focus entirely on the rigour and neatness of the lines. Erreà have prepared a home kit for “the Seasiders” that, in keeping with past seasons, respects tradition and is combined with an away shirt that …

Sportklub Niederösterreich St.Pölten, a team that plays in the Austrian Bundesliga, and Macron have presented the new shirts that the “Wolves” from Sankt Pölten will wear in the upcoming 2019/20 season. The “Home” shirt is yellow with a mandarin collar trimmed in blue, and blue details also on the sleeve …

adidas today launches the new FC Bayern Munich third jersey for the upcoming 2019/20 season, taking its inspiration from the pinnacle of club football in Europe as they prepare to kick off their UEFA Champions League campaign. The dark navy base of the shirt gives a midnight feel with subtle …

Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announced multi-year partnerships with the English Premier League and the Spanish LaLiga. As a long-time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser is proud to expand its support for the world’s game …

Grimsby Town FC stands alongside the Erreà top teams sponsors to embrace the Stripe iD project and wear garments from this innovative range, produced exclusively for the coming 2019/20 championship. Grimsby now also has its exclusive Erreà Stripe iD, a special collection of teamwear, leisurewear and training garments featuring the …

German sports company PUMA and Italian Serie A giants AC Milan have launched the new 2019/20 season third kit, which takes inspiration from the founder of the club Herbert Kilpin. Championing the spirit and passion of Milan fans, the kit was launched at an exclusive “The Roar of Milan” fan …