Business of Football

C-Level speakers from Manchester United and Benfica will be joining football luminaries such as Deco and Gérard Houllier on the programme for this year’s Soccerex Europe, September 5/6, 2019 in Oeiras, Portugal. Domingos Soares de Oliveira, CEO, Benfica Group will be sharing his expertise on the inner workings and business …

The UEFA Champions League Trophy Tour presented by Heineken is bringing Champions League icon and legend of the game, former AC Milan, Juventus and New York City FC midfielder Andrea Pirlo, back to New York. The tour provides soccer fans around the world with a chance to get closer to …

German sports company PUMA has entered into a long-term agreement with the Spanish LaLiga to become the league’s Official Technical Partner. Starting from the 2019/20 season, PUMA will produce the official match ball for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3. With a total audience …

In 1919, Brazil hosted the first edition of Copa America. Wearing a white kit, the team made history that year by winning the tournament at home and starting a journey of victories that transformed Brazilian football into a national icon. Merging the early-1920s vintage feel of football with the modern …

Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City FC. Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six …

The Confederation of North, Central America and Caribbean Association Football (CONCACAF) and Camarena Tequila – premium tequila made from 100% blue weber agave – announced today Camarena’s partnership as the official tequila of the 2019 CONCACAF Gold Cup, the confederation’s national football championship that celebrates the region’s culture and crowns …

FedEx Express is further extending its support of football in Europe, with the world’s largest express transportation company announcing a new four-year multi-tournament sponsorship deal with UEFA. The agreement will cover more than 400 competitive national team football matches played across 55 European countries in eight tournaments, while FedEx Express …

The Canadian Premier League, a new soccer project launched last autumn, is gearing up for its first official matches set to set to debut on April 27, 2019. Ahead of the season kick-off, CPL and Macron, technical partner and official supplier to all the teams that make up the new …

Budweiser, an official sponsor of the 2018 FIFA World Cup, has hit the back of the net by launching a unique football pitch created from its recycled plastic cups in Sochi, Russia. More than 50,000 cups collected at arenas and at the FIFA Fan Fests after the summer tournament have …

JAKO start with ambitious German 3.Liga side SC Preußen Münster in a new partnership. From the coming season, JAKO are the official supplier of the Eagles. The contract lasts until summer 2023. Christoph Rohmer, Head of Marketing | Sponsoring at JAKO said, “We look forward to SC Preußen Münster. After …