Business of Football

The German FA, Deutscher Fußball-Bund (DFB), has presented FLYERALARM, one of Germany’s biggest eCommerce companies and Europe’s leading online print shop, as the new title sponsor of the Frauen-Bundesliga (German Women’s Bundesliga). The partnership will start with the beginning of the 2019/20 season and will run up to and including …

British kit maker UMBRO has added English Championship side Brentford FC to their roster of sponsored football clubs. The new partnership will see the Championship side playing in UMBRO kit until 2023. UMBRO has come on board as Brentford’s main kit supplier in a relationship that will include Brentford’s last …

Erreà Sport USA has announced the partnership with FC Motown, as their official technical partner, for the next three seasons. Dan Karosen, Co-Founder of FC Motown, “It is a great honor to be one of Errea’s flagship North American clubs as they ramp things up in this market. They outfit …

AXA has been named as the new Liverpool FC’s official training kit partner for 2019/20 season. This partnership is cemented in AXA’s new brand promise: Know You Can. To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term. Thomas …

Leicester City FC’s community have joined forces to help unveil the Football Club’s brand-new 2019/20 season adidas home kit. The former English Premier League champions will wear their usual blue home shirt which will have golden applications besides white shorts. Football’s power to unite is as strong as ever in …

English Championship side Stoke City FC and Macron have unveiled the new kits that the club will wear during the 2019/20 season. The “Home” jersey demonstrates the Stoke traditional red and white stripes accompanied by a red trims on the sleeves and on the polo shirt style button collar. The …

English Premier League club West Ham United and UMBRO have announced a new long-term agreement which will see the global sportswear company remain as the club’s official technical partner until the summer of 2023. For the next four years, UMBRO will continue to produce all official West Ham United playing …

It’s ‘kit launch season’ once again and UMBRO have offered a modern twist on the Cherries’ classic striped style to kick things off. So what’s new for the 2019/20 season? For starters, the home shirt features a diagonal patterned fabric throughout, inspired by the detail within the club’s iconic Dickie …

The Blues have called their iconic stadium, Stamford Bridge, home since 1905 — making it fitting inspiration for the 2019-20 home kit. The club’s classic blue jersey is covered in an all-over graphic comprising imagery of the famous North Stand, the East and West Stands and the raucous Shed End …

Continuing their long-term sponsorship of AFC Bournemouth, Mansion Group have announced that they will be partnering with the Premier League club for a fifth consecutive season. The online gaming operator has supported the Cherries since their promotion to the English Premier League in the 2015/16 season. The strong partnership will …