Business of Football

As part of recent updates to its commercial policies, Major League Soccer becomes the first major pro sports league in US and Canadian team sports to permit companies in the sports betting and spirits categories to include their brands on MLS jerseys. Those jersey sponsorship opportunities will include jersey fronts …

Senior leaders from FIFA, UEFA, the Portuguese Football Federation (FPF), the French Football Federation (FFF), Sevilla FC and COPA90 are among the latest speakers confirmed for Soccerex Europe on September 5/6 in Oeiras, Portugal as part of the first Conference Brochure for the event. The two-day football business event is …

Nike has agreed to a long-term extension to remain the official football kit supplier for Paris Saint-Germain (PSG) until 2032. Nike will continue to outfit the club’s men and women’s teams, and building off of last season’s first-ever Jordan-branded third kit, the extension will also include additional collaborations with the …

Spanish LaLiga side Real Sociedad and Macron have unveiled the new kits that the club will wear during the 2019/20 season. The roundneck “Away” jersey is Slim Fit with inserts in micromesh that ensure a better breathability. The backneck is customised with a Basque phrase whereas the Basque is embroidered …

Cypriot side APOEL FC and Italian kit maker Macron have unveiled the new kits that the club will wear during the 2019/20 season. The “Home” jersey has sumblimated large, vertical, yellow and blue stripes with a roundneck collar. The backneck is customised with the words ΑΠΟΕΛ EΛΛΉΝΩΝ and on the …

A regal new away kit by Nike is in store for Italian Serie A giants FC Internazionale Milano 2019-20 season. The vivid aquamarine jersey is meant to evoke memories of the goalkeeper’s kit worn by Julio Cesar the season after winning the historic treble in 2009-10. Embellished with black and …

The iSportconnect Digital Masterclass today, June 26 in London delivered a wealth of insights and information on key issues from a powerful line-up of speakers from some of the biggest rights owners, media companies and brands in the sports market. The prime importance of authenticity in social media was a …

The Belgian top side Club Brugge and Macron, technical sponsor of the team and a leading supplier in the international team wear market, have announced the renewal of their agreement that will extend the partnership between the two. The partnership has represented a successful journey for both. Macron and Club …

iSportconnect has announced that Colin Smith of FIFA, Mike Farnan of Macron, Iqbal Gandham of eToro, Anna Chanduvi of Facebook, and Benjamin Steen of FC Bayern Munich are the latest to join the speaker lineup at the second event of this year’s Global Event Series, the 2019 Paris Summit, which …

VfB Stuttgart has “Always home game” in the 2019/20 season. At least this is the motto under which the club and its new outfitter JAKO presented the new club jerseys. The two partners from Baden-Württemberg closely followed the Stuttgart fan culture and the architecture of the Mercedes-Benz Arena during the …