Business of Football

Major League Soccer unveils additional jersey sponsorship opportunity!

Major League Soccer (MLS) has announced that it has approved the sale of a sponsored sleeve patch on club uniforms. Beginning with the 2020 season, in addition to a jersey sponsor on the front chest of the uniform, clubs will also have the opportunity to secure a second sponsor on …

Read More »

F1 & Unilever to speak at 2018 iSportconnect Dubai Summit!

iSportconnect, the world’s largest global private network of sport business executives, has announced that Formula 1 and Unilever are to speak at the 2018 Dubai Summit. Chloe Targett-Adams, Global Director of Promoters and Business Relations at Formula 1 and Willem Dinger, Global Sponsorship Director at Unilever, will join the speaker …

Read More »

VIDEO – NNIS: adidas & Real Kashmir FC announce official partnership!

adidas India on Monday announced its official partnership with Real Kashmir FC, the first football team from the valley to qualify for the country’s top tier I-League. Beginning with the 2018/19 season, adidas will become the official kit partner for the club. Leading the way as partners beyond kit sponsorship, …

Read More »

Andres Iniesta named new global brand ambassador for ASICS!

ASICS’ new brand ambassador, Vissel Kobe star midfielder and Spanish World Cup winner Andres Iniesta, has some fresh, high-tech shoes to fill. Just months after his arrival, the former FC Barcelona captain continues to turn heads with the unique playing style and sportsmanship that he is known for around the …

Read More »

AS Roma present their new HUGO BOSS clothing line!

Italian Serie A side AS Roma has presented the new HUGO BOSS suit for the 2018/19 season, which players and coaching staff will wear on all official club engagements during the campaign. The outfit, created exclusively for the squad, is comprised of a blue, slim-fit suit in a natural, high-performance …

Read More »

Soccerex to partner with SIGA for future Soccerex events!

Soccerex have announced a new multi-year partnership with the Sport Integrity Global Alliance (SIGA) that will see the Alliance committing their institutional support to Soccerex, starting with the upcoming event Soccerex USA 2018, 15-16 November in Miami. Growing from an informal coalition of 20 organisations in November 2015, SIGA has …

Read More »

Real Kashmir FC & adidas announce official partnership!

adidas India today announced its official partnership with Real Kashmir FC, the first football team from the valley to qualify for the country’s top tier I-League. Beginning with the 2018/19 season, adidas will become the official kit partner for the club. Leading the way as partners beyond kit sponsorship, adidas …

Read More »

Verimi to partner Bundesliga side Eintracht Frankfurt!

Identity and data platform Verimi will partner German Bundesliga side and German Cup winners Eintracht Frankfurt for at least one year. As part of the partnership, Eintracht Frankfurt will integrate Verimi’s services, including the ‘Verimi Login’, into its digital output. Verimi aims to give back data ownership to all internet …

Read More »

Manchester United and True Religion launch Denim Range!

English Premier League giants Manchester United and luxury denim brand True Religion have collaborated to launch a range of premium club branded denim wear. A first for the club, the new global partnership with the iconic American denim brand will see a range of men’s & women’s co-branded styles go …

Read More »