Business of Football

Soccerex USA to draw in unprecedented group of North American Soccer leaders to Miami!

The Confederation of North, Central American and Caribbean Association Football (CONCACAF), the United States Soccer Federation (USSF) and Major League Soccer (MLS) are among the many North American soccer leaders who have committed to support and participate in Soccerex USA, the two day industry gathering in Miami this November that …

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Arsenal FC announce adidas to be new kit partner from 2019!

English Premier League side Arsenal FC yesterday on social media announced that German sportswear giants adidas would be their new kit partner from July 1, 2019 onwards. With this deal, Arsenal FC swaps one German kit maker in PUMA for another in adidas. Nothing was disclosed on the length and …

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Prince Ali Bin Al-Hussein to unveil new social initiative at Soccerex USA!

Soccerex USA on November 15/16 in Miami will see prominent football administrator and philanthropist, HRH Prince Al-Hussein of Jordan, unveil to the Americas market his new international social enterprise, Association Football Development Programme (AFDP) Global which aims to aims to unite and transform communities around the world through football. The …

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International Soccer Legends to discuss life after playing at Soccerex USA!

Former international soccer legends – Deco, Landon Donovan, Luis Hernandez, and Juan Sebastian Verón – will discuss their lives and career transitions after retiring as players, in “After the Final Whistle – What Players Do Next” the closing session at Soccerex USA, this November 15/16 in Miami. With the average …

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Chennai City FC launch new kit ahead of 2018/19 I-League campaign!

Chennai City FC announced their arrival for yet another exciting season on Friday, October 5 as the Southerners unveiled their colours for their 2018/19 I-League campaign. The club managed only average performances in their previous seasons but this time around, the team now based in Coimbatore is looking to change …

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Bengaluru FC name WROGN as their Official Lifestyle Partner!

Indian Super League franchise Bengaluru FC have named WROGN as their new Official Lifestyle Partner for the next three seasons until 2021. Wrogn, is a trendy, irreverent and quirky brand, owned by the celebrity-led fashion retail company Universal Sportsbiz Pvt. Ltd (USPL). USPL founder Anjana Reddy said, “This is an …

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FC Goa announces Xiaomi India as its Title Sponsor!

Indian Super League franchise FC Goa has announced Xiaomi, India’s number 1 smartphone brand as its title sponsor for the 2018/19 season of the Indian Super League. The highest scoring side from last season’s ISL, the Gaurs have been one of the most consistently successful teams in the league – …

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Kia Motors are Bengaluru FC’s new principal sponsors!

Bengaluru FC announced a landmark partnership with automobile manufacturing giants Kia Motors who will now be the club’s principal sponsors in a deal that runs through the end of the 2021/22 season. To formalize the partnership, Kia Motors India and Bengaluru FC signed a MoU in the presence of Kookhyun …

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AXA becomes official Global Insurance Partner of Liverpool FC!

AXA reignites its sponsorship strategy with a multi-year partnership with English Premier League giants Liverpool FC sees AXA become the club’s Official Global Insurance Partner. In addition to providing excellent global brand visibility and raising AXA’s profile among sports fans around the world, the partnership is particularly good news for …

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iSportconnect’s 2018 Hospitality Masterclass to happen on November 20 in London!

iSportconnect, the world’s largest global private network of sport business executives, has announced details of its forthcoming 2018 Hospitality Masterclass. In partnership with Siemens and Sodexo, iSportconnect’s 2018 Hospitality Masterclass will be held on November 20 at The Crystal in London, an iconic venue regarded as one of the world’s …

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