Business of Football

Nike takes Malaysia Eschews Metaphor, cuts right to the (clawed) point!

Malaysia’s football team takes its nickname from the national symbol: the tiger, Harimau Malaya. And for 2018, the side will take the field in a new home kit that makes no mystery of its symbolic guide. Designed with a full-body tiger stripe graphic, the shirt is also the first to …

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VIDEO – Mercedes: Germany’s #BestNeverRest – The best win as a team!

Mercedes Benz, the sponsors of the defending FIFA World Cup champions Germany, have launched a new campaign titled the #BestNeverRest ahead of the 2018 FIFA World Cup in Russia this summer. Watch the latest episode, The best win as a team!

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adidas reveals new Primeknit version of Germany 2018 Home Kit!

adidas has released a lifestyle version of the 2018 FIFA World Cup home kit for Germany, crafted from the brand’s innovative Primeknit material. The kit follows the same design inspiration as the performance jersey and is a modern interpretation of one of the country’s most famous jerseys worldwide, the iconic …

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Errea & Shrewsbury Town unveil the new kits for the forthcoming 2018/19 season!

UK kit maker Errea and Shrewsbury Town FC presented the new match kits created for the forthcoming 2018/19 English League One season. As a mark of tradition, the home strip that has been newly restyled, has broader vertical amber stripes on the classical royal blue background. Shrewsbury Town’s CEO Brian …

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Indonesia’s 2018 Nike kits harness the might of more than 17,500 islands!

A paragon of the phrase strength in numbers, Indonesia – the world’s fourth most populous country, stretching over 3,100 miles from east to west – summons the power of more than 17,500 islands that dot the archipelago nation. Despite its dispersed nature, Indonesia flaunts a united strength in the country’s …

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The Blue & White of San Marino in the Shirts by Macron!

Italian kit maker Macron and the San Marino Football Federation have presented the new shirts for the national team, as part of the agreement between Macron and UEFA. The Home shirt is celeste blue with tone on tone vertical lines and white detailing through the inserts, the v-neck collar and …

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West Ham United announce first airline partnership with EVA Air!

English Premier League side West Ham United have announced an agreement with EVA Air as the Club’s first ever Official Airline Partner. EVA Air, Taiwan’s leading independent airline, flies to more than 60 international destinations throughout Asia, Oceania, North America and Europe where gateways include London, Paris, Amsterdam and Vienna. …

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Manchester Gets More Game: UMBRO’s new partnership with Manchester Futsal Club!

Celebrating the vibrant, exciting world of futsal in their home city, UMBRO have announced a new partnership with Manchester Futsal Club. The latest development in a continued commitment to the sport around the world, the new deal with MFC will see UMBRO act as the club’s technical partner for two …

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3 Things Singapore’s history can teach you about its new Nike national team kits!

The Football Association of Singapore, founded as the Singapore Amateur Football Association in 1892, lays claim as Asia’s oldest football organisation. That bit of trivia aside, Singapore’s new home and away looks are rooted in the country’s interesting history. Here are the three things you need to know to appreciate …

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The Lions roar rampant in the new Macron shirt for Luxembourg!

Italian kit maker Macron and the Luxembourg Football Federation have unveiled the new shirts for the national team, which fall within the agreement between Macron and UEFA. Red with white edging for the Home shirt, with white details on the edges of the sleeves, in the Korean collar and on …

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