Sunday , May 19 2024

Business of Football

Hankook Tire renews UEFA Europa League partnership!

On the day of the 47th edition of this club competition final on Wednesday, May 16, UEFA announced that Hankook Tire has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League, taking its sponsorship of the tournament through to the UEFA Europa League …

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Nike honours Slovakia Nation’s Historic Architecture with New Kit Design!

The stylish zig-zag design on the shoulders and sleeves of Slovakia’s 2018 national team collection by Nike aren’t by happenstance. Rather, the pattern honours the nation’s most iconic building — a reverse pyramid celebrated for its dominant features. On the home kit, the geometry is expressed in blue and white, …

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Macron returns to be Technical Sponsors of Millwall FC once more!

After two years apart, Italian kit maker Macron and English Championship Millwall FC are once again partners with a four-year agreement that will see the provision of kit and technical wear for players and staff. Stuart Lock, Millwall’s Head of Commercial & Retail, said: “We are excited to welcome Macron …

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Leicester City & adidas announce multi-year partnership!

Former English Premier League champions Leicester City FC earlier in the week announced its new multi-year partnership with global sportswear giant adidas from Germany. The agreement will see adidas – one of the world’s most famous sporting brands – become the Foxes’ Official Technical Kit Partner from June 1, 2018. …

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New Zealand’s football kits by Nike evoke the Spirit of a Maori Legend!

In Maori legend, New Zealand’s endemic silver fern represents strength, resistance and power. These traits relate to the unique underside of the tree’s fronds that reflect under moonlight, creating something akin to a natural nightlight. Thus, they have been celebrated for guiding travellers. “People in New Zealand rally behind the …

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Samsung announced as official technological partner of Germany’s DFB!

If the Germany national team is to challenge for the FIFA World Cup title in Russia in a few weeks, then Samsung will be at the forefront. From now on, the South Korean company will assume the title of “official technological partner of the DFB”. Not only does that mean …

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FC Internazionale Milano and Nike Celebrate 20 Years of Partnership!

The 2018-19 season marks the 20th year of partnership between FC Internazionale Milano and Nike. To celebrate, the Serie A club’s new home kit combines elements from two fan favourites of the past: the initial Nike kit of 1998-99 and the hugely popular 2010-11 kit. The club’s original Nike kit …

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FC Barcelona and Parques Reunidos to open minimum of five parks for Barça Experiences!

FC Barcelona president Josep Maria Bartomeu and Parques Reunidos delegate Fernando Eiroa signed an agreement that will project the Barça brand and awareness about the club on a worldwide scale, as well as creating a new source of income. Josep Maria Bartomeu, the president of FC Barcelona, and Fernando Eiroa, …

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Bundesliga: VfB Stuttgart announce JAKO as their new Technical Partner!

Starting with the 2019/20 season, JAKO are starting a four-year cooperation with German Bundesliga side VfB Stuttgart. In the future, the dark reds will play in JAKO jerseys. Following the slogan WE ARE TEAM, next to the equipment of the professional team JAKO will equip all junior teams from the …

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