Business of Football

PUMA signs on English Championship side West Bromwich Albion!

Relegated English Premier League side West Bromwich Albion have announced the signing of a new kit deal with PUMA, one of the world’s leading sports brands. PUMA will become the Club’s new Technical Partner and the official supplier of all playing and training kit. The multi-year deal will begin in …

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PlayStation extends UEFA Champions League Partnership!

UEFA has announce the extension of Sony Interactive Entertainment’s (SIE) partnership with the UEFA Champions League for the 2018-21 cycle, continuing a long-standing relationship which began in 1997. The agreement also covers the rights for the UEFA Super Cup, UEFA Youth League and UEFA Futsal Champions League. As part of …

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Errea & Inverness Caledonian Thistle presents the new kits for the coming 2018/19 season!

Aaron Doran, Coll Donaldson, Mark Ridgers, Carl Tremarco and Liam Polworth presented Scottish Championship side Inverness Caledonian Thistle FC’s new official kits – home, away and goalkeeper – produced once again by Erreà for the coming 2018/19 season. An original and emotional presentation for the press and journalists, held on …

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Mizoram FA to partner with sports kit maker Nivia!

The Mizoram Football Association and sports equipment manufacturer Nivia will work together after agreeing on a three year partnership. MFA President Lal Thanzara and Nivia Managing Director Rajesh Kharbandara both signed the MoU on Friday, May 25 at the MFA Annual General Meeting at the Berawtlang Convention Centre. Nivia will …

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DERBYSTAR provides Official Matchball for Bundesliga & Bundesliga 2 as of 2018/19 season!

In the past, players like Lothar Matthäus have celebrated great successes in Germany’s Bundesliga with balls produced by DERBYSTAR. Now it is up to today’s Bundesliga stars to follow in these footsteps, because the ball specialist from the town of Goch in Germany’s Lower Rhine (Niederrhein) region is re-turning to …

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Liverpool FC & Standard Chartered Bank announce their contract extension!

Liverpool Football Club and Standard Chartered Bank have announced a four-year extension to their main sponsor agreement, taking the Bank’s partnership with the Club through to the end of the 2022/23 season. The Bank first signed up as the Club’s main sponsor in July 2010, and the agreement was extended …

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FIFA World Football Museum to host major exhibition at Hyundai Motorstudio Moscow!

For the duration of the 2018 FIFA World Cup in Russia, the Hyundai Motorstudio on New Arbat Avenue in Moscow will host a major exhibition staged by the FIFA World Football Museum. Presented by FIFA Partner Hyundai, The History Makers will open on June 9, five days before the tournament …

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Atletico Madrid’s 2018-19 Home Kit by Nike captures passion on pitch and in the stands!

“Over the past few years, something special has been going on at Atlético de Madrid,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “It’s a club that has shown what you can achieve when the fans, coaches and players are all totally committed and move together as one. We …

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Macron and Cagliari Calcio unveil new home kit, extend contract until 2023!

Italian kit maker Macron and Serie A side Cagliari Calcio have announced the renewal of the partnership which will see both work together for at least another five years until 2023. At the same time, the new Cagliari Calcio home kit has been unveiled, with two wide vertical stripes of …

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