Sponsorship

iryo named new official sponsor of Atletico Madrid!

Atlético de Madrid and iryo have closed an agreement so that the first Spanish private high-speed railway company and second in Europe becomes the new official sponsor of the club during the current 2023/24 and the 2024-25 season. The first trip of the Red & White expedition on iryo coincided …

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TSG Hoffenheim and Enginsight announce partnership!

TSG Hoffenheim and Enginsight, the Jena-based security software manufacturer, have announced their collaboration, which began at the end of 2023. The partnership marks a significant step towards digital security for TSG. TSG Hoffenheim has found the ideal partner in Enginsight to strengthen its digital infrastructure and ensure cyber security at …

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Enilive becomes Italy’s Serie A title sponsor until 2027!

Enilive, Eni’s company dedicated to mobility products and services, will be the Title sponsor of Serie A starting from the 2024/25 championship and covering three seasons. Through the partnership, Enilive will contribute to the world of football by introducing increasingly sustainable mobility solutions. Enilive is enthusiastic about the partnership with …

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AC Milan & ComAve and Tamias announce new partnership!

AC Milan have announced the joint partnership with ComAve and Tamias, through which an innovative shopping experience will be developed for all Rossoneri fans. The agreement with both brands, both new Global Partners of the Rossoneri, sees ComAve, a global e-commerce platform, become the Shopping Experience Platform Partner, and Tamias, …

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AFC Bournemouth announce Asset Alliance as new partner!

AFC Bournemouth have signed a new partnership with Asset Alliance with the commercial vehicle leasing company becoming an Official Partner of the club. Asset Alliance have depots throughout the spine of the country, ranging from Ringwood to Glasgow, and are the UK’s fastest growing commercial vehicle, bus and coach sales …

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Real Madrid & HP announce historic global collaboration!

Real Madrid and HP have signed a global technology sponsorship agreement at an event held at Real Madrid City on Friday, February 2. As part of the collaboration, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the Club’s 121-year history. …

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Argentina Football Association join hands with ITC to promote its food brands!

Diversified Indian conglomerate ITC have announced that it has joined hands with the Argentina Football Association (AFA) to promote its snacks, pasta and noodles brands. The collaboration between ITC and AFA will be for a one-year period under which the members of the FIFA World Cup-winning football team will endorse …

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Camarena Tequila & CONCACAF announce partnership for the 2024 CONCACAF Champions Cup!

Camarena Tequila – the most awarded tequila* made from 100% blue weber agave – and the Confederation of North, Central America and Caribbean Association of Football (CONCACAF) have announced Camarena’s partnership as the official tequila of the 2024 and 2025 CONCACAF Champions Cup, a revamped version of the region’s premier …

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Porsche AG’s VfB Stuttgart investment finalised!

The so-called “closing” marked the completion of Porsche AG’s acquisition of shares. In the coming years, the company will also play a major role as a VfB Stuttgart sponsor and in the club’s youth academy. As announced in June 2023, Porsche AG is initially acquiring a 5.49 per cent share …

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