Sponsorship

French Ligue 1 side Paris Saint-Germain and French car maker Renault have signed an official partnership, linking the two organisations for the next three seasons. Together, Paris Saint-Germain and Renault will develop large-scale, global advertising and promotional campaigns, combining the passion of the supporters of the Parisian club with the …

Promoted English Premier League side Fulham FC has announced leading global betting brand Dafabet as their new Main Team Partner in a two-year record shirt sponsorship deal for the Club. As well as presence on the front of playing shirts from the 2018/19 season, Dafabet branding will be visible around …

Heineken kicks off its “Summer of Soccer” campaign as a worldwide leader and supporter of the sport. Soccer has been a central platform for Heineken globally for decades, and the brand’s recently launched U.S. marketing campaign “Cheers to the Unexpected” includes specific soccer creative called ‚Introduction‘ that celebrates all of …

English Premier League giants Manchester United and Kohler, a global lifestyle brand headquartered in Kohler, Wisconsin-USA, have agreed to a multi-year global partnership. The KOHLER brand logo will feature on the sleeve of the most iconic and best selling club shirt, for both the men’s and women’s teams. The partnership …

Qatar Airways, an Official Partner and the Official Airline of FIFA, has taken its celebration of the 2018 FIFA World Cup Russia to the skies with a specially-branded Boeing 777 aircraft painted in FIFA livery. The bespoke aircraft, which features distinctive FIFA branding, was hand-painted in Ireland and flown to …

Global cryptocurrency exchange platform, CoinDeal has today been confirmed as official sponsor of Wolverhampton Wanderers ahead of their forthcoming return to the English Premier League. The deal is the first ever sports sponsorship deal involving a cryptocurrency exchange platform, representing an exciting development for the cryptocurrency and blockchain community and …

Kolkata giants East Bengal Club and Quess Corp Ltd., a $2bn publicly listed business services company, today signed an agreement leading to the formation of a new entity named “Quess East Bengal FC Pvt. Ltd.” (QEBFC). The Bangalore headquartered services provider, one of India’s largest private sector employers with more …

Passion and hard work make dreams come true, and that is what happened in June 2018 when two young passionate Indian kids – Rishitej (June 18) and Nathania (June 22) – made the nation proud at the 2018 FIFA World Cup, as India’s first Official Match Ball Carriers. Let’s take …