Sponsorship

The Asian Football Confederation’s (AFC) club competitions continue to attract top level sponsors as C’estbon, China’s leading brand of bottled water, has become the latest Official Supporter of the AFC’s Club Programme. The partnership will include exposure at the AFC’s flagship club competitions, the AFC Champions League, the AFC Cup as …

English Premier League side Manchester City has agreed a new global partnership with Mundipharma and BETADINE after first successful season as a regional partner. Building on the Club’s existing relationship with its Official Healthcare Product Partner, the BETADINE logo will feature on the City medical team’s kit, while they will …

Gatorade, the iconic sports drink from PepsiCo, has teamed up with Delhi Dynamos FC to help the club in its effort to imbibe a professional football culture at the grassroots level in Delhi & NCR. Gatorade will come on board as the official sports drink of the club’s football development …

Promoted Second Division League champions NEROCA FC of Imphal will go into their maiden I-League campaign with Vector X as their kit and uniform partner. I-League newcomers NEROCA have been working on all fronts to be ready to play in the top tier of Indian football by trying to professionalise …

Emirates airlines and The Football Association have announced a three year contract extension to their successful existing partnership. The agreement will see the tournament continue to be named The Emirates FA Cup through until 2021. In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious …

UEFA has announced that Volkswagen has signed an agreement to become a partner with European football’s governing body for all UEFA national team football competitions running from 2018 until 2022, including UEFA EURO 2020. To mark its 60th anniversary, UEFA EURO 2020 will take place across 13 European countries, allowing …

adidas and Major League Soccer (MLS) announced the extension of their long-term partnership through 2024. Marking adidas’ largest investment in football in North America, the six-year deal makes adidas the official supplier partner for the League, its Clubs, MLS youth academies and youth affiliated clubs. Key to the agreement is …

German kit maker ERIMA is breaking new ground with its first cooperation in Futsal. In the German Futsal champions SSV Jahn 1889 Regensburg, the traditional Swabian brand was able to sign a heavyweight in German futsal as its first partner. Both futsal teams of the current Bundesliga 2 side will …

English Premier League giants Liverpool FC has announced Tibet Water Resources Ltd. as Official Regional Water Partner in China. The partnership will see LFC and Tibet Water collaborate to create unique experiences for Reds fans and consumers alike. Tibet Water will also benefit from a range of LFC marketing and …